Vision and Mission. The Key to Donor Engagement.


In Jeopardy the answer would be, “vision and mission.” Any veteran development professional will know the correct question: “What motivates donors to give to charity?” The fund raiser’s ability to express with clarity and passion an organization’s vision and mission lies at the heart of the development process. We design and present our message to appeal to the hearts and minds of prospective donors, and the strength of our appeal determines our success.