Social media has now been adopted by United Auto Workers as a strategy of combatting criticism among members. Historically, union negotiations were conducted under a cone of silence. Union leaders cite a recent rejection of a vote with Fiat Chrysler as due in part to a wave of social media discussions.
The union is countering the initial rejection by launching its own social media strategy and plan. “We are also going to tell the whole story,” UAW President Dennis Williams posted on the union’s Facebook pages. “I ask that you get the facts as we continue to address your issues. Over the next several days we will be posting more facts.”
Tags: social media; marketing strategy; customer relations; UAW; GRM