You’ve probably heard it before—brand personality builds customer loyalty. And social media is the perfect place to let that personality shine. Social timelines are more than just a backlog of posts. Fans view social timelines like the pages of a brand diary. Within one quick scroll, customers should be able to understand the brand voice, […]
The Twitterverse is full of organic (and more recently, targeted) customer interactions with brands, companies, sports teams, celebrities, spokespersons and the list goes on. People often use Twitter to give or receive a retweet of approval, to ask a question or to offer personal reviews of a service or product. The downside, however, is that negative […]
