Here is a quick primer on how to eyeball a social media page and determine if further investigation is warranted. Many marketing directors or CEOs understand the need to be on social media, but believe social platforms are like other media, in that placement ensures visibility and reach. Social platforms are unique from traditional media […]
The reasons marketing directors say they want to keep social media in-house is quite varied (and some quite humorous): “we don’t have the budget” “social media is not a priority” “our team is handling it okay” “we don’t believe an outside group understands our brand” “we don’t have time to explain what we are doing […]
