The Twitterverse is full of organic (and more recently, targeted) customer interactions with brands, companies, sports teams, celebrities, spokespersons and the list goes on. People often use Twitter to give or receive a retweet of approval, to ask a question or to offer personal reviews of a service or product. The downside, however, is that negative […]
An interesting twist in the world of “zealotry marketing.” GRM has been handed the assignment of handling online customer service. Perhaps, not the traditional role of a marketing agency. But then again, GRM has long veered from that path. A 5 percent increase in customer retention can generate a 75 percent increase in profitability, according […]
