Facebook has been very upfront – advertising dollars are the only way to increase reach. But CURE Childhood Cancer has something up their sleeve: a powerful group of Zealots. In an era where Facebook’s organic reach is down – FAR down – CURE’s social engagement is skyrocketing. This September, CURE saw a 296% growth in engagement over September of 2013. Take that, Facebook.
Tags: CURE Childhood Cancer, engagement, Facebook, Social Media
