Personalizing Social Media & Why It Matters For Your Business!

Consumers don’t just want personalization, they demand it. With store and product loyalty more elusive, getting it right matters. According to a recent study from McKinsey & Co. roughly 75 percent of consumers tried a new shopping behavior in the last 18 months, and more than 80 percent of those intend to continue with new behaviors. This is a lasting pivot from the pandemic.  Companies that grow faster drive 40 percent more of their revenue from personalization.

Among the key indicators of outperforming companies:  They invest in talent and training to refine capabilities. Leaders bring a similarly data-driven approach to building their teams and organizational capabilities. They focus in on the skills needed to support personalization at scale (for instance, digital and e-commerce acumen, advanced analytics, product management, or performance marketing). Then they map these capabilities against their current talent base, using the results to inform hiring, training, and upskilling. This approach allows companies to anticipate the expertise and tools they need as their personalization program advances.