Social Media



Facebook Has Some New Year’s Resolutions … err Changes!

Many of us make new year’s resolutions.  Weight loss, drink less and be more involved in your religious practice are among the most common.  Coincidentally, Facebook has announced changes coming to their ad buying requirements in January that that mirror these ‘resolution’ subjects. From Facebook:  Starting January 19, 2022 we will remove Detailed Targeting options that […]

How To Make Facebook Work for Your Brand

This is not a statement pro or con about Facebook, but about ensuring your brand is properly communicated on social media. From Facebook whistle-blower Frances Haugen:“Facebook makes more money when you consume more content. People enjoy engaging with things that elicit an emotional reaction. And the more anger that they get exposed to, the more […]

The Telltale Signs of a Winning Social Media Program

Here is a quick primer on how to eyeball a social media page and determine if further investigation is warranted. Many marketing directors or CEOs understand the need to be on social media, but believe social platforms are like other media, in that placement ensures visibility and reach.  Social platforms are unique from traditional media […]

The One Reason to Use Social Media.

Engagement is not a digital marketing term, nor was it created as a result.  Interestingly,  the concept of engagement goes back to at least 1898.  An American advertising and sales pioneer E. St. Elmo Lewis authored a book, Financial Advertising, in which he introduced what is now the classic sales tool based on the  four […]

The Reasons to Keep Social Media In-House. One reason is Missing.

The reasons marketing directors say they want to keep social media in-house is quite varied (and some quite humorous): “we don’t have the budget” “social media is not a priority” “our team is handling it okay” “we don’t believe an outside group understands our brand” “we don’t have time to explain what we are doing […]