The remarkable story of how social media rallied disparate audiences around an uncertain program. And how social media results were fueled by B2B followers. Georgia Power, the Southeast’s largest utility, with some trepidation decided to launch a program in late 2014 aimed at promoting electric vehicles. Social media was designed to extend the […]
Consumers don’t just want personalization, they demand it. With store and product loyalty more elusive, getting it right matters. According to a recent study from McKinsey & Co. roughly 75 percent of consumers tried a new shopping behavior in the last 18 months, and more than 80 percent of those intend to continue with new behaviors. This […]
Apple and Facebook continue to go at it in how data is gathered. Increasingly, an ‘opt in’ versus ‘opt out’ consumer default will be available. The changes revolve around user privacy. The result is more restrictive targeting on ads, and likely some changes in how data is counted. The most notable privacy update affecting digital […]
Many of us make new year’s resolutions. Weight loss, drink less and be more involved in your religious practice are among the most common. Coincidentally, Facebook has announced changes coming to their ad buying requirements in January that that mirror these ‘resolution’ subjects. From Facebook: Starting January 19, 2022 we will remove Detailed Targeting options that […]
This is not a statement pro or con about Facebook, but about ensuring your brand is properly communicated on social media. From Facebook whistle-blower Frances Haugen:“Facebook makes more money when you consume more content. People enjoy engaging with things that elicit an emotional reaction. And the more anger that they get exposed to, the more […]
