Here is a quick primer on how to eyeball a social media page and determine if further investigation is warranted. Many marketing directors or CEOs understand the need to be on social media, but believe social platforms are like other media, in that placement ensures visibility and reach. Social platforms are unique from traditional media […]
Engagement is not a digital marketing term, nor was it created as a result. Interestingly, the concept of engagement goes back to at least 1898. An American advertising and sales pioneer E. St. Elmo Lewis authored a book, Financial Advertising, in which he introduced what is now the classic sales tool based on the four […]
The reasons marketing directors say they want to keep social media in-house is quite varied (and some quite humorous): “we don’t have the budget” “social media is not a priority” “our team is handling it okay” “we don’t believe an outside group understands our brand” “we don’t have time to explain what we are doing […]
B2B advertisers now have a new social advertising option through LinkedIn. LinkedIn announced the introduction of boosting posts or events directly from your feed. There are conditions as noted below, but this is potentially a major opportunity to get at hard-to-reach business audiences. Similar to other social advertising, you will be able to choose a […]
When it comes to creating a successful social media program, three core issues need to play together: build following; create engagement; sales action. What drives this? Content. Great content is not simply posting or promoting a product. It’s really knowing the target (down to stereotyping an individual person). It is also constantly refining and adjusting […]
