Social Media Today reports that Instagram is losing the numbers race (audience growth; daily time spent) to TikTok in large part because it is no longer unique and no longer a cultural leader among social platforms. Instagram was founded on applying new ways and tools for primarily a photo site. Today, it seems the platform […]
The remarkable story of how social media rallied disparate audiences around an uncertain program. And how social media results were fueled by B2B followers. Georgia Power, the Southeast’s largest utility, with some trepidation decided to launch a program in late 2014 aimed at promoting electric vehicles. Social media was designed to extend the […]
