Apple and Facebook continue to go at it in how data is gathered. Increasingly, an ‘opt in’ versus ‘opt out’ consumer default will be available. The changes revolve around user privacy. The result is more restrictive targeting on ads, and likely some changes in how data is counted. The most notable privacy update affecting digital […]
“Dazzle them with brilliance or baffle them with B.S.” It was a favorite chant of the creative group in a former ad agency. Much of social media marketing articles, blogs and webinars – particularly from the newly minted experts – involves more dazzling with jargon (or B.S.) and less about how it really works. And […]
Many of us make new year’s resolutions. Weight loss, drink less and be more involved in your religious practice are among the most common. Coincidentally, Facebook has announced changes coming to their ad buying requirements in January that that mirror these ‘resolution’ subjects. From Facebook: Starting January 19, 2022 we will remove Detailed Targeting options that […]
This is not a statement pro or con about Facebook, but about ensuring your brand is properly communicated on social media. From Facebook whistle-blower Frances Haugen:“Facebook makes more money when you consume more content. People enjoy engaging with things that elicit an emotional reaction. And the more anger that they get exposed to, the more […]
GRM has worked social media programs for clients since 2007. 2007 is the year Facebook launched advertising and business pages. Three years after Facebook’s initial launch, the company introduced advertising to the platform. They also opened the platform for business pages — just like standard users — to post content, share photos, and engage with Facebook […]
