I’m sure you have heard this before. But, how often is being the ‘cheapest’ really important? In B2B dealings, cost being the primary decision point often happens because the vendors fail to establish valuable differences. Or the purchaser simply does not weigh the craftsmanship/talent involved and value the impact on their overall look, feel, performance […]
The remarkable story of how social media rallied disparate audiences around an uncertain program. And how social media results were fueled by B2B followers. Georgia Power, the Southeast’s largest utility, with some trepidation decided to launch a program in late 2014 aimed at promoting electric vehicles. Social media was designed to extend the […]
Social is unlike any other media in history. It is not linear. Not in the way that traditional advertising pushes out content/programming/ads and then consumers can either choose to read or watch. In social, consumers participate in the content. And, their participation is not a private letter or phone call. It is public … on […]
Social media is more than a “nice” or cheap way to get another impression. Serious marketers understand social media needs to be an integral part of their marketing program. The widespread reach (more than 85% of people engage in at least one social platform) and the amount of time spent daily (+3 hours on average) […]
