Insights



Dazzle Them With Brilliance Or Baffle Them With B.S.

“Dazzle them with brilliance or baffle them with B.S.”  It was a favorite chant of the creative group in a former ad agency. Much of social media marketing articles, blogs and webinars – particularly from the newly minted experts – involves more dazzling with jargon (or B.S.) and less about how it really works.  And […]

Facebook Has Some New Year’s Resolutions … err Changes!

Many of us make new year’s resolutions.  Weight loss, drink less and be more involved in your religious practice are among the most common.  Coincidentally, Facebook has announced changes coming to their ad buying requirements in January that that mirror these ‘resolution’ subjects. From Facebook:  Starting January 19, 2022 we will remove Detailed Targeting options that […]

How To Make Facebook Work for Your Brand

This is not a statement pro or con about Facebook, but about ensuring your brand is properly communicated on social media. From Facebook whistle-blower Frances Haugen:“Facebook makes more money when you consume more content. People enjoy engaging with things that elicit an emotional reaction. And the more anger that they get exposed to, the more […]

The Value of Process

GRM has worked social media programs for clients since 2007. 2007 is the year Facebook launched advertising and business pages. Three years after Facebook’s initial launch, the company introduced advertising to the platform. They also opened the platform for business pages — just like standard users — to post content, share photos, and engage with Facebook […]

We’re Hiring!

Engagement Specialist Mission: Take approved plans and strategy and make happen executionally. Be the benevolent Guardian and Curator of our client’s social media community. Make a difference in client’s business through distinctive social content and engagement. Social Media Execution Manage and lead the build of social posts for the month. Schedule and execution of posts […]