Insights



Your Visibility on LinkedIn Just Received a “Boost.”

B2B advertisers now have a new social advertising option through LinkedIn.  LinkedIn announced the introduction of boosting posts or events directly from your feed.  There are conditions as noted below, but this is potentially a major opportunity to get at hard-to-reach business audiences. Similar to other social advertising, you will be able to choose a […]

How Valuable is Social Media, Really?

When it comes to creating a successful social media program, three core issues need to play together:  build following; create engagement; sales action.  What drives this?  Content. Great content is not simply posting or promoting a product. It’s really knowing the target (down to stereotyping an individual person). It is also constantly refining and adjusting […]

How To Get The Most Out Of Your Instagram Stories

Let’s talk about Instagram Stories. Stories are seriously such an easy tool to use to connect to and grow your followers in a creative and personal way. Even though Reels is now the king of content, Instagram stories should not be left by the wayside. With more than one billion users, you may as well […]

Five Reasons to Consider Rebranding

If you believe you have an issue with more than one of the following, then you should consider rebranding.  Typically, companies that need rebranding will have questions in multiple areas. Market Perspective: has the marketplace shifted due to competition, new product entry, sales or distribution and your brand has lost some relevance or traction as […]

How To Pivot In The Pandemic

Video Facebook now sees 8 billion average daily video views from 500 million users US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices What next? TikTok has over 1.5 billion users GO LIVE!! Social Customer Service Treat messaging like live-chat Engage and respond in a timely fashion Customers want […]