Industry Insights



Why You Want to be #1 in Social Media

Social media is more than a “nice” or cheap way to get another impression. Serious marketers understand social media needs to be an integral part of their marketing program. The widespread reach (more than 85% of people engage in at least one social platform) and the amount of time spent daily (+3 hours on average) […]

Personalizing Social Media & Why It Matters For Your Business!

Consumers don’t just want personalization, they demand it. With store and product loyalty more elusive, getting it right matters. According to a recent study from McKinsey & Co. roughly 75 percent of consumers tried a new shopping behavior in the last 18 months, and more than 80 percent of those intend to continue with new behaviors. This […]

Dazzle Them With Brilliance Or Baffle Them With B.S.

“Dazzle them with brilliance or baffle them with B.S.”  It was a favorite chant of the creative group in a former ad agency. Much of social media marketing articles, blogs and webinars – particularly from the newly minted experts – involves more dazzling with jargon (or B.S.) and less about how it really works.  And […]

The Value of Process

GRM has worked social media programs for clients since 2007. 2007 is the year Facebook launched advertising and business pages. Three years after Facebook’s initial launch, the company introduced advertising to the platform. They also opened the platform for business pages — just like standard users — to post content, share photos, and engage with Facebook […]

Five Reasons to Consider Rebranding

If you believe you have an issue with more than one of the following, then you should consider rebranding.  Typically, companies that need rebranding will have questions in multiple areas. Market Perspective: has the marketplace shifted due to competition, new product entry, sales or distribution and your brand has lost some relevance or traction as […]