Industry Insights



Five Reasons to Consider Rebranding

If you believe you have an issue with more than one of the following, then you should consider rebranding.  Typically, companies that need rebranding will have questions in multiple areas. Market Perspective: has the marketplace shifted due to competition, new product entry, sales or distribution and your brand has lost some relevance or traction as […]

How To Pivot In The Pandemic

Video Facebook now sees 8 billion average daily video views from 500 million users US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices What next? TikTok has over 1.5 billion users GO LIVE!! Social Customer Service Treat messaging like live-chat Engage and respond in a timely fashion Customers want […]

Six Trends Impacting Hospitality & Travel in May

Six quick bullet points to accelerate your short-term planning.  After all, it seems all we do is continually revamp plans and communications by the day … Back to basics: people will be returning to what is already familiar to them – one less point of discomfort or uncertainty More limited destination promotion: DMOs have lost […]