Insights



We Are Not The Cheapest … 

I’m sure you have heard this before.  But, how often is being the ‘cheapest’ really important? In B2B dealings, cost being the primary decision point often happens because the vendors fail to establish valuable differences.  Or the purchaser simply does not weigh the craftsmanship/talent involved and value the impact on their overall look, feel, performance […]

What Brings Car Enthusiasts, Environmentalists and B2B Decision Makers Together?

  The remarkable story of how social media rallied disparate audiences around an uncertain program. And how social media results were fueled by B2B followers.   Georgia Power, the Southeast’s largest utility, with some trepidation decided to launch a program in late 2014 aimed at promoting electric vehicles.  Social media was designed to extend the […]

The Final Word: Referral.

Social is unlike any other media in history. It is not linear. Not in the way that traditional advertising pushes out content/programming/ads and then consumers can either choose to read or watch.  In social, consumers participate in the content. And, their participation is not a private letter or phone call. It is public … on […]

Why You Want to be #1 in Social Media

Social media is more than a “nice” or cheap way to get another impression. Serious marketers understand social media needs to be an integral part of their marketing program. The widespread reach (more than 85% of people engage in at least one social platform) and the amount of time spent daily (+3 hours on average) […]

Personalizing Social Media & Why It Matters For Your Business!

Consumers don’t just want personalization, they demand it. With store and product loyalty more elusive, getting it right matters. According to a recent study from McKinsey & Co. roughly 75 percent of consumers tried a new shopping behavior in the last 18 months, and more than 80 percent of those intend to continue with new behaviors. This […]