Creative Research (Old)

A Riveting Story … The Power of Video

Sometimes the best communications is simply letting someone tell their story. Meet Kennedy Coble, but before you press play, have the tissues ready. #Inspirational.      

From Loyalty to Zealotry

“Zealotry Marketing” is about creating programs that have a primary goal of generating referral. If referral is the best indicator of long-term profitability, then it made sense to us to use that as the starting point for creating marketing programs – not merely looking at referral as an indirect end result.   This has led us […]

The Most Popular Topics on Facebook Are …

Klout notes the five most popular topics are music, television, holidays, software and religion. Consider, like any other media, that advertising is an intrusion to what the reader is really interested in. How do you become interesting? Same advertising conversation, just in a new skin.

Fundraising Success Through Online Promotion

CURE’s Kids conquer cancer one day at a time is a mouthful to say. But, the annual social and online promotion is having unprecedented success! In its recently completed 7th year, the program conceived and executed by GRM generated more than $350,000 through a combination of social, email and other online promotion to the tune […]

Knowing Your Target Always Pays.

Whether in negotiations, marketing, sports or war, knowing your target pays dividends. The Hub succinctly shows how Ace Hardware uses target knowledge to take on the big box retailers and even Amazon. Click here to read more!