You’ve probably heard it before—brand personality builds customer loyalty. And social media is the perfect place to let that personality shine. Social timelines are more than just a backlog of posts. Fans view social timelines like the pages of a brand diary. Within one quick scroll, customers should be able to understand the brand voice, the brand’s interests, what makes the brand tick, what the brand is most passionate about, etc.
For Milani Cosmetics, its Twitter is what transforms the brand into a person and gives it life.
Milani Cosmetics is passionate about color and affordable makeup (And not just a little makeup, but LOTS of makeup). Any zealot for cosmetics has this same guilty pleasure, and if you can’t beat the temptation- you might as well learn to laugh at it. After all, you can’t spell Twitter without “wit.”
Take a look at a few recent tweets from Milani that use wit and relatable experiences to build a contagious brand personality. #becontagious