It is a great time to be in the creative business. With just a digital camera and a post on a social media site, you are on your way. Of course, the holy trinity of creativity still applies: make it relevant, distinctive and interesting. Do that and you may create your own ‘media.’
This post used child labor (my niece), used markers, new poster board and about 30 minutes of time. The post generated 3,700 shares. Pew Research Center estimates the average number of friends by Facebook users is 338. Do the math – this post potentially generated 1,250,600 viewers. Compare that to CNN primetime that reaches 456,000. CNN commericals can run up to $30,000 per 30-second spot.
Still wonder why companies are running to social media?