Lori Jacobwith speaks to a number of groups on the value of better storytelling to aid fundraising. She has a six-step process she shares widely with groups. ln particular, we amplify three key points:
1. Make the story personal, about a real person. Telling their story to another person.
2. Connect outcome or impact to something that your organization provides.
3. Keep it moving, keep it emotive and keep it short.