Three Tricks to Better Storytelling.


Lori Jacobwith speaks to a number of groups on the value of better storytelling to aid fundraising. She has a six-step process she shares widely with groups. ln particular, we amplify three key points: 1. Make the story personal, about a real person. Telling their story to another person. 2. Connect outcome or impact to something that your organization provides. 3. Keep it moving, keep it emotive and keep it short.

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