Posts Tagged ‘zealotry marketing’



Social Media Analytics Made Easier

At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency. Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day. However, beautiful photos […]

Social Media Highlights: Georgia Power

We have learned that sharing real-life facts of EV drivers are popular amongst our EV Facebook audience. Users that are on the fence about driving an EV can hear first-hand from their personal experiences, enticing them to learn more. When it comes to electric vehicles, we never want to communicate like car salesmen to encourage […]

FODAC: Truck Fundraising Success

Up until December 2015, FODAC (Friends of Disabled Adults and Children) hosted the majority of their fundraising campaigns in a traditional manner: meetings, mailings, and checks. But this December, FODAC had an immediate need for a new delivery truck. And we were confident FODAC’s social community could rally together to raise the $30,000 needed, which […]

4 Reasons Twitter Reigns Supreme in Social Customer Service

The Twitterverse is full of organic (and more recently, targeted) customer interactions with brands, companies, sports teams, celebrities, spokespersons and the list goes on. People often use Twitter to give or receive a retweet of approval, to ask a question or to offer personal reviews of a service or product. The downside, however, is that negative […]

New Assignment: Online Customer Service.

An interesting twist in the world of “zealotry marketing.” GRM has been handed the assignment of handling online customer service. Perhaps, not the traditional role of a marketing agency. But then again, GRM has long veered from that path. A 5 percent increase in customer retention can generate a 75 percent increase in profitability, according […]