Posts Tagged ‘website rebranding’

Five Reasons to Consider Rebranding

Five Reasons to Consider Rebranding

If you believe you have an issue with more than one of the following, then you should consider rebranding.  Typically, companies that need rebranding will have questions in multiple areas.

  • Market Perspective: has the marketplace shifted due to competition, new product entry, sales or distribution and your brand has lost some relevance or traction as a result?
  • Customer Shift: has the category shifted and your targeting/brand messaging has not?

As new customers enter the category, is your brand speaking to them?

  • New Offering: has your product or service changed?  new extension or new offering? how does it fit with your existing or past brand communications?  how does your core target relate?
  • Status Quo: the marketplace is rapidly changing, especially due to digital media. Is your brand up to date and built for the digital media age? This is a major issue for many established brands.
  • Shift in sales strategies: targeting new markets, change in pricing strategy, packaging or partnering are all potential ways to cause brand relevancy to drift.  Alignment of brand to current sales is critical.

We recommend a strategic exploration to define the issues and brand relevance before you embark on any marketing execution.  Often, companies make a go/no go decision and bypass the step of investing a little money and time in defining the strategy.  Taking this relatively short and inexpensive step may save lots of wasted budget down the road.

Introducing Milani’s new website.  GRM launches its most comprehensive site – yet!

Introducing Milani’s new website. GRM launches its most comprehensive site – yet!

You expect a cosmetics company to have a great look to its site. Milani Cosmetics is no exception – stunning visuals dominate. But it’s what’s underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce.  Credits go to: the internal Milani team, Team Internet Marketing, L.A. Productions, and of course GRM. Easily the most comprehensive site we’ve developed. Some highlights:
  • Clean, easy to navigate design
  • Ask a Beauty Advisor feature
  • Social integration throughout
  • Both customer and expert reviews of products
  • Italian-inspired blog
  • How-to videos
  • Full spanish site
  • Ability to create a personalized wish list
  • Always free shipping on orders over $25
  • Color combination recommendations for products
  • Custom vegan shopping experience
  • Ability to purchase e-gift cards
Milani Cosmetics was named as one of the top 20 performing beauty brands in social media from January-June 2014 by Beauty Inc. of WWD. Check out the new website at www.milanicosmetics.com and let us know what you think.