Let’s talk about Instagram Stories.
Stories are seriously such an easy tool to use to connect to and grow your followers in a creative and personal way. Even though Reels is now the king of content, Instagram stories should not be left by the wayside. With more than one billion users, you may as well use every tool in the platform to grow your brand.
Why are Instagram Stories Important?
Instagram stories are a way to let your followers in. They can get a peek behind-the-scenes into who is behind the brand and what it’s made of. It is a great way to tell your followers who you are without crowding their feeds with post after post.
By giving your followers an additional insight into what your brand stands for, it builds trust and offers them a chance to connect with you on a personal level. If you don’t let your audience know who you are, you are forgoing possible connections with future customers.
Here are some tips on how to get the most out of your Instagram Stories.
Tip #1: Tell a Story with your Stories
Instagram Stories can tell a richer story compared to the individual pictures on your feed. Your stories should ALWAYS have a purpose.
Tip #2: Stories are still part of your Brand
Even though stories are your chance to get really creative, they should still follow your brand standards! Align styling and fonts with your overall brand standards!
Tip #3: Add Hashtags!
Instagram will allow you to use a maximum of 10 hashtags to make your stories more searchable. This will increase your potential reach beyond your followers. But no one likes to look at a story full of text. You can shrink your hashtags down, make them the color of your background and hide them behind a sticker to disguise your hashtags from your story viewers.
Tip #4: Consistency is Key
Consistency is one of the easiest ways to increase your story views. By posting stories daily, the Instagram algorithm will begin to favor your stories and show them to more people.
Tip #5: Get to know Story Analytics
Get to know this feature to figure out your performance and what your next move should be. Are people who aren’t following you watching your stories? Are people watching the whole story, or exiting before the 15 seconds is up? Are your hashtags working? Analytics can help you figure out what is and what isn’t working so you can adjust your strategy.
Let us know if these tips help you with your social media strategy!