It’s always great when our clients stop by our office! As tradition, our clients from Milani Cosmetics and The Kahala Hotel & Resort, shared what they’re zealots for.
CURE’s Kids conquer cancer one day at a time is a mouthful to say.
But, the annual social and online promotion is having unprecedented success!
In its recently completed 7th
year, the program conceived and executed by GRM generated more than $350,000 through a combination of social, email and other online promotion to the tune of $350k. Learn more and join in with us at http://www.curechildhoodcancer.org/events/cures-kids-conquer-cancer/#sthash.CIuAbMCf.dpbs
We’re getting ready for Halloween for our client, Milani Cosmetics! Some of our employees were busy creating fun Halloween looks using Milani Cosmetics products for some upcoming projects. Check out the looks we came up with!
The Martin Agency is the rare agency that has maintained top drawer excellence and culture for several decades. So, worth noting recent quotes in Ad Age from their chairman, John Adams. “Ever since advertising was invented, its job was one of presentation. But with digital, it’s all about starting a conversation. You’ve got to be prepared to join the conversation and to think about yourself as a participant in the conversation not only as the presenter of the brand. It’s a different mindset.”
Wisdom from an accomplished veteran.
GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here
to read more.
Our wonderful summer intern, Danielle, was a delight and a big help to us at GRM. Majoring in Advertising with a minor in Communication Studies, she learned new skills and gained experience in social media marketing to prepare her in her future endeavors. Below, she shares her experience with us.
“Coming into GRM as an intern, I didn’t quite know what to expect. I hoped to build on my previous abilities in social media marketing, but I never expected to take away an entirely new skillset. Since day one, each employee at GRM has confidently thrown projects my way. Not once did I leave the office for a “coffee run” or sit in on meetings with nothing to contribute. I truly felt like an active member of the team, sharing my ideas and directly assisting others in day-to-day client planning and marketing execution. As I enter my junior year at the University of Georgia, I am proud to say that, because of GRM, I am a step ahead of my fellow advertising peers. Not many interns can say that they have managed and executed social media for several clients, assisted in the creation of a non-profit marketing plan, and performed daily website maintenance for a national organization. Thank you, GRM, for sending me into the marketing world with great confidence and a thirst to continue learning.”
Why do you want to intern?
You’re looking for an opportunity to gain school credit?
You are seeking to get real-world experience?
You’re ready to launch your career?
You had an advertising campaigns class and really liked it?
Mom or Dad said you have to get out of the house and do something?
Those are all nice reasons. But those are not us.
We’re looking for one intern. That one
We’re about creating more zealots for our clients.
We’re zealots for our clients.
We’re zealots about our work.
Our intern? That one
A zealot. A zealot for inventing, creating, solving, satisfying and doing.
Our interns are on the firing line. No hiding here.
No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity.
We’re looking, too. For that one
Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life.
Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens.
Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work.
Guest Relations Marketing is eight years old. We’re still a kid. But we love having interns and have even hired a few of them or helped place them in great positions. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns.
Nothing fancy here. Just a great opportunity. For a great intern. Are you the one
Tell us why. Email April Voris at email@example.com
Primary Objectives of the Program:
Program Opportunities & Requirements:
- Provide a “real world” learning experience
- Cross-platform training & project execution
- Emphasis on social media
- Intended as major course credit/learning
- Available starting: Fall
- 30 – 35 hours per week / 90-day commitment required
- $500 stipend
Internship Program May Include:
- Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
- Develop a project essentially from start to finish, including presentation to the client
- Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
- Deep dive into social media use for marketing
- Other as approved by specific program outline
- Competitive interview process
- DISC or other profile analysis
- Educational platform that may include such topics as:
- Marketing 101: Agency vs. client-side
- How to effectively work with your clients
- Traffic, project management & time management
- Account planning & research
- Importance of great creative
- The new media frontier
- Social media training
- Effective e-Communication & database management
- Presentations, communications, and brand you
- Networking & industry event opportunities
- Mid-point and final performance review
- Demonstration of high interest/passion for advertising profession
- Good communication skills, particularly writing ability
- Flexible, team-oriented
- Advertising, marketing or related major emphasis
- Junior, senior or recent graduate
- Submit the following three items:
- Your resume
- One thing you are a Zealot for (and why)
- Best example of your writing capabilities
- Submit to April Voris: firstname.lastname@example.org
Our social team for Milani Cosmetics
recently passed one of the leading brands, COVERGIRL, with more than 540,000 followers on Instagram
It’s a great accomplishment for both GRM and the client. In January of 2014, Milani had 36,000 followers on Instagram. And today? We have more followers than not only CoverGirl, but also L’Oreal Paris, Rimmel London, Clinique, e.l.f., Lancome and Smashbox. Not too shabby, if you ask us.
Not following Milani on Instagram yet? What are you waiting for
A free media is the instrument of free speech. It is a hallmark of our society. It separates us as a nation from others. Social media in particular elevates individual stories. Like any other media, it can also be abused. The following link is an example of ’social bullying.’ However, it cuts both ways. In this case, the cyber bullies were outed. Literally.
Warning: The attached link has very graphic language. Moreso, it has very disturbing and demeaning thoughts.
But, we depart from our normal posts to share the idea that though we may believe we are in an enlightened age, the world has more in slavery than at any point in history. And, apparently those that would hide behind a computer and say things they would never say in public.
Here’s to one man who chose to turn the media around for good.
to read Curt Schilling’s post about his experiences with social media bullying.
Last year, a client noticed that GRM staffers were responding to their customer issues on social media so quickly and in a more appropriate ‘brand voice’ than their internal team. So they asked us to take on all of their online customer service.
We gulped. Agencies always like new assignments. But customer service? For a marketing agency? That’s a new one. Then it hit home. We are about creating zealots, and the number one way to build zealotry moments is in handling complaints, questions or frustrating issues. So actually, it seemed a logical and natural extension of what we do as a company.
We are eight months into the assignment and it is no longer an experiment. The perceptual barriers just haven’t materialized. The client is happy and we have established a working process. If you’d like to hear more about our customer service work and see the process and analytics, send us an email
. We’ll be glad to give you a quick tour.
Our work for Milani
has led Milani Cosmetics Corp. to assign their Jordana
brand to GRM without a review. Initial assignments include social media and complete remake of their website. Jordana is the ‘younger sister’ to Milani and sells at both retail and online globally, targeting young women.
GRM has chronicled our ongoing work with Milani, including growth to more than 1 million social following and impressive year-over-year online sales gains.
We just read a very intriguing take on how traditional touchpoints (point-of-sale) are intersecting with new ones (social media). In a recent interview in Atlantic Monthly, Pinterest co-founder Evan Sharp says, “discovery is this thing that people do all the time right now in stores, in museums, in physical space. So many of our public physical spaces are organized around a collection and they are organized to help you access and browse through that collection to find the things you find meaningful. Retail is a natural fit with Pinterest… because you’re doing on Pinterest what you do in a store.” You’re browsing. And then maybe buying.
Sharp differentiates Pinterest from Google and Facebook. Google answers questions or locates information. Facebook is all about sharing your life with your friends. He says Pinterest is “about yourself… [and] it’s about the things you want in your life, the possibilities.”
For those who view social media as a non-core marketing function, they typically see it as soft and not driving sales. As a veteran of the ad business, social media can directly drive sales – in bunches – in the right scenario. We just completed a full year as the first social media agency of record for a major client. And the results are big.
Online sales are up more than 100% year-over-year to more than $600,000. Plus, an 88% annual increase in website traffic – one of the primary goals for GRM. The sales numbers are a direct result of building total social following from 325k to more than 720k.
These results clearly blow-up the idea that social media is soft on results. In the process of being social – sharing, engaging and liking – can transform a brand’s relationship with its zealots. And drive hard business results.
Facebook has been very upfront – advertising dollars are the only way to increase reach. But CURE Childhood Cancer has something up their sleeve: a powerful group of Zealots. In an era where Facebook’s organic reach is down – FAR down – CURE’s social engagement is skyrocketing. This September, CURE saw a 296% growth in engagement over September of 2013. Take that, Facebook.
We’ve seen several companies decide to not jump into the social media arena … because of fear.
One fear we’ve heard is that regular participation in social media will lead to increased scrutiny and negative feedback or reviews.
In fact, just the opposite is true.
A good synopsis of how to approach reviews, courtesy of The Hartford small business group: http://bit.ly/1pI4lFX
Thanks to client, Milani Cosmetics, our female staffers’ nails have never looked better. In turn, Milani’s online results have never been better. The Milani and GRM online team have turned some impressive numbers so far this year:
- 122% year-over-year increase in online sales
- 35% year-over-year increase in website traffic
- nearly 100,000 new followers in social media
Swoozie’s has largely restaged their business from traditional retail to online, with social media the primary driver. Two straight years approaching 60% year-over-year increase in online sales. Hm. How’s that social media working for you?
The key to building followers? #brandengagement
People get excited about cars, not always so much about the dealer. Our team has helped Allan Vigil Dealerships
gain a top following among Ford and Lincoln dealers in the region. Our hospitality background attracted them. Their integrity and desire to do business differently than other dealers interested us. Sales are up. So is our passion for the Vigil family.