Posts Tagged ‘Social Media’

2nd Opinion on Your Social Media Strategy?

2nd Opinion on Your Social Media Strategy?

Not sure if your social media is all it should be? Need that outside perspective to convince the bosses there is a better way to use social media? For a limited time, GRM’s social analytics team will offer a complimentary written report that looks at factors impacting engagement, brand story amplification, driving specific actions, competitive ranking and impact on search and web traffic. Respond to ppatel@grmworks.com.
Bringing the Brand to the Social Media Post.

Bringing the Brand to the Social Media Post.

“What a Day for a Daydream …”

“What a Day for a Daydream …”

Facebook live is … well, a video that is posted “live”- in real time on Facebook. While the guests at The Kahala’s beach were likely more preoccupied with relaxing matters, viewers on Facebook apparently wanted to dream they were there. GRM’s recent video on at The Kahala drew 18,000 viewers in the first hour or so and over 33,000 viewers within a day! https://www.facebook.com/KahalaHotelandResort/videos/10153506739316916/
When You ‘Awe’, They Share.

When You ‘Awe’, They Share.

What makes people share? One recent research piece indicated people are provoked to share their “awe” when a visual hits an emotive chord. Such a picture transcends merely  the place or building and connects the ‘experience,’ often in a very personal way.  This recent photo was commissioned by our friend and photographer Jimmy Williams for Miromar Lakes. Great photography is like a beautiful painting. No caption or copy is needed.
Social Media Analytics Made Easier

Social Media Analytics Made Easier

At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency. Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day. However, beautiful photos and witty tweets can only take a brand so far. Which is exactly why we are putting the most emphasis on the last point made above. Strategic insight has become the core of everything that we do at GRM. Enter: Simply Measured. At the beginning of the year, we began using the social analytics solution to help us bring each of our clients to the next level. It’s about making informed decisions, which allow us to provide exceptional results.   Here are a few of the reasons why we have started using Simply Measured:  
  1. It allows us to analyze our brands paid, owned, and earned activity from all of their social networks. We now have a greater ability to discover and communicate meaningful patterns from social data – giving GRM, and our clients, the opportunity to grow and develop their programs.
  2. It has become our full suite analytics arm that helps us research conversations, competitors, and audience across all social networks.
  3. It quickly highlights the impact of brand activities, as well as helping us see, share, and optimize real business outcomes for our clients.
  By providing a complete social analytics suite and process, we are able to better understand the impact of our social strategies. Simply put, Simply Measured gives us access to information, analysis, and insight necessary to plan our clients’ strategies, measure their performance, optimize their tactics, and tie social activity to larger business outcomes.   Now, that, is an exciting tool.  
Social Media Highlights: Georgia Power

Social Media Highlights: Georgia Power

We have learned that sharing real-life facts of EV drivers are popular amongst our EV Facebook audience. Users that are on the fence about driving an EV can hear first-hand from their personal experiences, enticing them to learn more. When it comes to electric vehicles, we never want to communicate like car salesmen to encourage a sale but instead highlight the benefits and improvements that driving an EV adds to the average user’s life.
FODAC: Truck Fundraising Success

FODAC: Truck Fundraising Success

Up until December 2015, FODAC (Friends of Disabled Adults and Children) hosted the majority of their fundraising campaigns in a traditional manner: meetings, mailings, and checks. But this December, FODAC had an immediate need for a new delivery truck. And we were confident FODAC’s social community could rally together to raise the $30,000 needed, which would be matched dollar-for-dollar by a donor. A steady email campaign, Facebook posts, video, and a social ad budget worked wonders. And by December 31st, their fundraising goal was not only met, it was exceeded. The new truck is being ordered and FODAC is going to be able to reach twice as many people, delivering and picking up equipment for those living with disabilities. What a great first-run with an online-driven fundraising campaign. We can’t wait to see what FODAC will accomplish in the future!
Viral Post of the Month

Viral Post of the Month

It’s time for our viral post of the month and the winner this month is FODAC! A video for their FODAC delivery truck campaign reached over 22,ooo people and received over 11,000 views and the number continues to grow!
What People are Saying about the Social Bootcamp

What People are Saying about the Social Bootcamp

Check out what you are missing if you haven’t sent someone from your team to the GRM / UGA Social Media Bootcamps. Yep, they are back and the dates are already set January, March and April. Our Social Media Marketing Bootcamp is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Be sure to sign up today!
The Death of Advertising? Not So Fast …

The Death of Advertising? Not So Fast …

Our success in social media is due in no small way to practicing the same fundamentals used in traditional ad campaigns … and not simply pushing out ‘posts’. Content (or creative) has always mattered. Greatly. More from our friend Patrick Scullin: www.EmpatheticAdman.com
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