Our Chief Zealotry Officer, April Voris, is partnering with Professional Women in Building-Atlanta Chapter to host a webinar on Social Media Tips for 2020: How to Pivot in the Pandemic. Join April via Zoom on Thursday, May 21st from 10 – 11:15 am. Don’t miss this limited-time opportunity to learn how to get the most out of your social media during the pandemic. Visit https://bit.ly/2ST7eIg to register!
Master the Art of Social Media Marketing
Social Media Marketing Bootcamp is an online, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Through lecture, real-world examples, and discussion, class participants will have a well-rounded understanding of how social media marketing can be used for businesses, for their job, and even for career advancement.
The Bootcamp is a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communications at the University of Georgia and GRM. Each seminar is limited to 50 participants to ensure personalized learning. Seminars begin promptly at 9:00 am and conclude at 12:30 pm. *Online login information will be delivered once payment is received.
Upcoming Social Media Bootcamp
June 3 – 4, 2020 – 9:00 am to 12:30 pm both days.
Four sessions total:
June 3 – Social media planning and social media platforms
June 4 – Social media advertising and analytics
The Social Media Business Boot Camp price is $199. *Online login information will be delivered once payment is received.
To register, click here.
What is Your Greatest Point of Pain?
A survey of marketing pros by Reveries magazine a few years back remains timely. Three significant “points of pain” emerged:
You. The biggest reported “pain” was someone else, either a client or an agency person. More than 80 respondents identified someone else as their biggest pain; either not understanding issues, plans, goals, strategies, not buying into programs, subverting or discounting them or abandoning them before completion.
Information. The second biggest cluster of “pain” focused on not having enough information. More than 60 respondents noted that they did not have enough sound information to guide them. Of these, there were at least 23 mentions of not having the tools to effectively evaluate ROI or other results, not having relevant information in general, not enough information to develop effective messages, to select or assign media to create plans.
Resources. The third cluster had to do with the “pain of not having enough” – i.e., budgets, people, time to getting things done, or adequate systems.
Several noteworthy comments from respondents:
“Lack of respect within my company for marketing as a profession. We are still in the mode of “anyone can be a marketer.”
“The greatest Point of Pain is to gain the customer insight.”
“The point of pain – marketing people having no clue as to what their value proposition is, with no passion or sense of custodianship. This lack of involvement simply trickles down to the consumer, who in turn is lambasted with tired and frustrating brand messages. The result, consumers devoid of any meaningful relationship with their brand.”
“I’m pained by clients that don’t think like customers, forget that they are customers too, and are too internally focused.”
Insights gleaned and applied:
Have a clear-cut marketing strategy. Define value of planned activities, expectations on results and ensure that it is understood and bought into upfront.
Information is certainly not the issue today. Sorting through data and knowing what matters and what is important to apply is the issue. Forming insights into strategy remains an art.
No passion = no connection with consumers. Act like a consumer, think like a consumer and find the point of passion, not pain.
Certificate of Nonprofit Social Media
We are so excited to partner with the Georgia Center for Nonprofits
for another Social Media class!
In this five-part certificate series in the spring and fall, you’ll rapidly advance your understanding of social media practices for nonprofits, building a broad foundation and focused expertise in topics like advertising and analytics. Each course will feature tools and tips which you can apply immediately.
Learn more about the courses here
Make sure you join us for our social media bootcamp! We’ll be providing a informational and hands-on similar on how social media marketing can be used for businesses, for your job, and even for career advancement. This year, we will be in Athens for the first time on October 27 and 28 and in Buckhead on November 18. Sign up
today to reserve your spot!
Not sure if your social media is all it should be? Need that outside perspective to convince the bosses there is a better way to use social media?
For a limited time, GRM’s social analytics team will offer a complimentary written report
that looks at factors impacting engagement, brand story amplification, driving specific actions, competitive ranking and impact on search and web traffic.
Respond to firstname.lastname@example.org.
Facebook live is … well, a video that is posted “live”- in real time on Facebook.
While the guests at The Kahala’s beach were likely more preoccupied with relaxing matters, viewers on Facebook apparently wanted to dream they were there. GRM’s recent video on at The Kahala drew 18,000 viewers in the first hour or so and over 33,000 viewers within a day!
What makes people share?
One recent research piece indicated people are provoked to share their “awe” when a visual hits an emotive chord. Such a picture transcends merely the place or building and connects the ‘experience,’ often in a very personal way. This recent photo was commissioned by our friend and photographer Jimmy Williams for Miromar Lakes. Great photography is like a beautiful painting. No caption or copy is needed.
At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency.
Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day.
However, beautiful photos and witty tweets can only take a brand so far. Which is exactly why we are putting the most emphasis on the last point made above. Strategic insight has become the core of everything that we do at GRM.
Enter: Simply Measured
At the beginning of the year, we began using the social analytics solution to help us bring each of our clients to the next
level. It’s about making informed decisions, which allow us to provide exceptional results.
Here are a few of the reasons why we have started using Simply Measured:
- It allows us to analyze our brands paid, owned, and earned activity from all of their social networks. We now have a greater ability to discover and communicate meaningful patterns from social data – giving GRM, and our clients, the opportunity to grow and develop their programs.
- It has become our full suite analytics arm that helps us research conversations, competitors, and audience across all social networks.
- It quickly highlights the impact of brand activities, as well as helping us see, share, and optimize real business outcomes for our clients.
By providing a complete social analytics suite and process, we are able to better understand the impact of our social strategies. Simply put, Simply Measured gives us access to information, analysis, and insight necessary to plan our clients’ strategies, measure their performance, optimize their tactics, and tie social activity to larger business outcomes.
is an exciting tool.