We are so excited to partner with the Georgia Center for Nonprofits for another Social Media class! In this virtual four part certificate series, you’ll rapidly advance your understanding of social media practices for nonprofits, building a broad foundation and focused expertise in topics like advertising and analytics. Each course will feature tools and tips which you can apply immediately. Learn more about the courses here.
According to a report by San Mateo, California-based Altimeter Group, only 30% of brands surveyed consider themselves to be “effective” or “extremely effective” at measuring the impact that their social media strategies have on the revenue that their companies bring in. Fifty-six percent of marketers claimed that their biggest hurdle is the inability to tie social media to business outcomes. Thirty-nine percent cited a lack of analytics expertise or resources, and 38% cited poor social media tools. Moreover, 84% of survey respondents reported that the primary business impact of social media isn’t revenue generation, but rather insights that help them improve the customer experience.
We respectfully disagree. Social ‘followers’ have a tangible value. Social can generate sales. Social, like no other media, encourages referral that brings in new prospects and customers. The measures are there.