
4 Reasons Twitter Reigns Supreme in Social Customer Service
The Twitterverse is full of organic (and more recently, targeted) customer interactions with brands, companies, sports teams, celebrities, spokespersons and the list goes on. People often use Twitter to give or receive a retweet of approval, to ask a question or to offer personal reviews of a service or product. The downside, however, is that negative customer experiences voiced on Twitter can result in a loss of sales and customer support, if left unresolved. Why Twitter? You may be thinking that Facebook should be included in this list when it comes to building optimal customer service. Although this channel is undeniably an important element of your company’s social presence, there are a few minor details that help Twitter stand out:- Responsiveness
- Simplicity
- Accessibility
- Visibility
Because positive social interaction leads to increased sales and strong brand reputation, using Twitter as a customer service tool while keeping these 4 points in mind can mean big bucks for your business. Anything you’d like to add to the list? Give us a shout! @findingzealots