Posts Tagged ‘retail’

Email Marketing = Retail Holiday Success

Email Marketing = Retail Holiday Success

There’s no denying the power of social media. But with the holiday season approaching, retailers MUST utilize smart email marketing to maximize the success of year-end sales.

According to McKinsey & Company, “e-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17% higher.”

Not only that, but be careful where you direct your customers who DO click through. Always link them directly to the item or a custom landing page that focuses on the collection you’re promoting. Not only will it decrease frustration, but it will increase conversion rate by 25%.

Time to get planning.
Introducing Milani’s new website.  GRM launches its most comprehensive site – yet!

Introducing Milani’s new website. GRM launches its most comprehensive site – yet!

You expect a cosmetics company to have a great look to its site. Milani Cosmetics is no exception – stunning visuals dominate. But it’s what’s underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce.  Credits go to: the internal Milani team, Team Internet Marketing, L.A. Productions, and of course GRM. Easily the most comprehensive site we’ve developed. Some highlights:
  • Clean, easy to navigate design
  • Ask a Beauty Advisor feature
  • Social integration throughout
  • Both customer and expert reviews of products
  • Italian-inspired blog
  • How-to videos
  • Full spanish site
  • Ability to create a personalized wish list
  • Always free shipping on orders over $25
  • Color combination recommendations for products
  • Custom vegan shopping experience
  • Ability to purchase e-gift cards
Milani Cosmetics was named as one of the top 20 performing beauty brands in social media from January-June 2014 by Beauty Inc. of WWD. Check out the new website at www.milanicosmetics.com and let us know what you think.
Social Media doesn’t sell? We beg to disagree.

Social Media doesn’t sell? We beg to disagree.

Swoozie’s has largely restaged their business from traditional retail to online, with social media the primary driver. Two straight years approaching 60% year-over-year increase in online sales. Hm. How’s that social media working for you? The key to building followers? #brandengagement