Posts Tagged ‘news’

Social Media Analytics Made Easier

Social Media Analytics Made Easier

At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency. Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day. However, beautiful photos and witty tweets can only take a brand so far. Which is exactly why we are putting the most emphasis on the last point made above. Strategic insight has become the core of everything that we do at GRM. Enter: Simply Measured. At the beginning of the year, we began using the social analytics solution to help us bring each of our clients to the next level. It’s about making informed decisions, which allow us to provide exceptional results.   Here are a few of the reasons why we have started using Simply Measured:  
  1. It allows us to analyze our brands paid, owned, and earned activity from all of their social networks. We now have a greater ability to discover and communicate meaningful patterns from social data – giving GRM, and our clients, the opportunity to grow and develop their programs.
  2. It has become our full suite analytics arm that helps us research conversations, competitors, and audience across all social networks.
  3. It quickly highlights the impact of brand activities, as well as helping us see, share, and optimize real business outcomes for our clients.
  By providing a complete social analytics suite and process, we are able to better understand the impact of our social strategies. Simply put, Simply Measured gives us access to information, analysis, and insight necessary to plan our clients’ strategies, measure their performance, optimize their tactics, and tie social activity to larger business outcomes.   Now, that, is an exciting tool.  
Social Media Highlights: Georgia Power

Social Media Highlights: Georgia Power

We have learned that sharing real-life facts of EV drivers are popular amongst our EV Facebook audience. Users that are on the fence about driving an EV can hear first-hand from their personal experiences, enticing them to learn more. When it comes to electric vehicles, we never want to communicate like car salesmen to encourage a sale but instead highlight the benefits and improvements that driving an EV adds to the average user’s life.
FODAC: Truck Fundraising Success

FODAC: Truck Fundraising Success

Up until December 2015, FODAC (Friends of Disabled Adults and Children) hosted the majority of their fundraising campaigns in a traditional manner: meetings, mailings, and checks. But this December, FODAC had an immediate need for a new delivery truck. And we were confident FODAC’s social community could rally together to raise the $30,000 needed, which would be matched dollar-for-dollar by a donor. A steady email campaign, Facebook posts, video, and a social ad budget worked wonders. And by December 31st, their fundraising goal was not only met, it was exceeded. The new truck is being ordered and FODAC is going to be able to reach twice as many people, delivering and picking up equipment for those living with disabilities. What a great first-run with an online-driven fundraising campaign. We can’t wait to see what FODAC will accomplish in the future!
What People are Saying about the Social Bootcamp

What People are Saying about the Social Bootcamp

Check out what you are missing if you haven’t sent someone from your team to the GRM / UGA Social Media Bootcamps. Yep, they are back and the dates are already set January, March and April. Our Social Media Marketing Bootcamp is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Be sure to sign up today!
Getting the Loyalty Idea Right

Getting the Loyalty Idea Right

Got room in your wallet for another ‘rewards’ card? Didn’t think so. In the age of smart databases, why should it be incumbent on you as the customer to keep up with a reward card, punch card or remember a membership number? Tracking past purchases should be a no-brainer.   And, so it is for Advance Auto Parts. To differentiate their loyalty program, they have shifted much of the ‘loyalty program’ responsibility from the customer to the company. They promote it as “no cards, no points, no nonsense.”
Viral Post of the Month: 94,416 Total Reach

Viral Post of the Month: 94,416 Total Reach

When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!
New Expressive Emojis Being Added to Facebook

New Expressive Emojis Being Added to Facebook

Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here to read more.
Are You The Intern We’re Looking For?

Are You The Intern We’re Looking For?

Why do you want to intern? You’re looking for an opportunity to gain school credit? You are seeking to get real-world experience? You’re ready to launch your career? You had an advertising campaigns class and really liked it? Mom or Dad said you have to get out of the house and do something? Those are all nice reasons. But those are not us. We’re looking for one intern. That one. We’re about creating more zealots for our clients. We’re zealots for our clients. We’re zealots about our work. Our intern? That one? A zealot. A zealot for inventing, creating, solving, satisfying and doing. Our interns are on the firing line.  No hiding here. No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity. We’re looking, too. For that one. Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life. Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens. Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work. Guest Relations Marketing is eight years old. We’re still a kid. But we love having interns and have even hired a few of them or helped place them in great positions. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns. Nothing fancy here. Just a great opportunity. For a great intern. Are you the one? Tell us why. Email April Voris at avoris@grmworks.com  

The requirements: Primary Objectives of the Program:
  • Provide a “real world” learning experience
  • Cross-platform training & project execution
  • Emphasis on social media
  Program Opportunities & Requirements:
  • Intended as major course credit/learning
  • Available starting:  Fall
  • 30 – 35 hours per week / 90-day commitment required
  • $500 stipend
  Basic Duties:
  • Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
  • Develop a project essentially from start to finish, including presentation to the client
  • Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
  • Deep dive into social media use for marketing
  • Other as approved by specific program outline
  Internship Program May Include:
  • Competitive interview process
  • DISC or other profile analysis
  • Educational platform that may include such topics as:
  • Marketing 101: Agency vs. client-side
  • How to effectively work with your clients
  • Traffic, project management & time management
  • Account planning & research
  • Importance of great creative
  • The new media frontier
  • Social media training
  • Effective e-Communication & database management
  • Presentations, communications, and brand you
  • Networking & industry event opportunities
  • Mid-point and final performance review
  Qualifications:
  • Demonstration of high interest/passion for advertising profession
  • Good communication skills, particularly writing ability
  • Flexible, team-oriented
  • Advertising, marketing or related major emphasis
  • Junior, senior or recent graduate
  Program Contact:
  • Submit the following three items:
  • Your resume
  • One thing you are a Zealot for (and why)
  • Best example of your writing capabilities
  • Submit to April Voris: april@grmworks.com
 
New Staff Members:  Virginia and Brittany

New Staff Members: Virginia and Brittany

GRM growth brings good things, including two outstanding new staffers! Virginia Williams joins us as Social Media Manager. She was most recently from The Elf On The Shelf and prior to that handled digital and social marketing for Busch Gardens Williamsburg. Yes, Virginia is from Virginia. Brittany Lett joins GRM as online brand concierge. Her background in cosmetics and journalism serves her well in GRM’s expanded online role with Milani and Jordana. Brittany is a big fan of the Cleveland Cavaliers (she is from Cleveland), while Virginia is staunch supporter of the Washington Nationals. Don’t be haters, Atlanta, they are loyal to their (former) home teams.
CURE Childhood Cancer Featured in Inc. Magazine

CURE Childhood Cancer Featured in Inc. Magazine

Our client, CURE Childhood Cancer, was featured in June’s Inc. Magazine’s article, “5 Lessons Every Business Can Learn from the Non-Profit World.” One lesson we particularly delight in as the agency of record for CURE for more than 8 years is ‘invest in marketing.’ Read the story here.