Posts Tagged ‘Millenials’

Can Your Brand Withstand Your Fans?

Can Your Brand Withstand Your Fans?

Nike, Amazon and Trader Joe’s. Not brands associated with Millennials. Yet, they have something in common with Millennial-driven brands. They are adaptable to change. It has allowed them to cross generations of buyers and remain current, competitive and a leader.

We are in the ‘earthquake’ era of communications. Your brand story has to be big enough and resilient enough to handle social comments, reviews, referrals – all the ways a brand is communicated by someone other than the company.

Amazon is floating the idea of drone delivery  – which is probably not resonating so much with Boomers. But with Millennials, it demonstrates an inventive edge that feels more like a start-up than a category killer. The fact that the F.A.A. has initially shot down this concept likely only increases Amazon’s stature among government-distrusting Millennials.