Posts Tagged ‘Milani’

Milani Beats COVERGIRL on Instagram

Milani Beats COVERGIRL on Instagram

Our social team for Milani Cosmetics recently passed one of the leading brands, COVERGIRL, with more than 540,000 followers on Instagram.

It’s a great accomplishment for both GRM and the client. In January of 2014, Milani had 36,000 followers on Instagram. And today? We have more followers than not only CoverGirl, but also L’Oreal Paris, Rimmel London, Clinique, e.l.f., Lancome and Smashbox. Not too shabby, if you ask us.

Not following Milani on Instagram yet? What are you waiting for?
Online Customer Service Lagging? Call GRM.

Online Customer Service Lagging? Call GRM.

Last year, a client noticed that GRM staffers were responding to their customer issues on social media so quickly and in a more appropriate ‘brand voice’ than their internal team. So they asked us to take on all of their online customer service.

We gulped. Agencies always like new assignments. But customer service? For a marketing agency? That’s a new one. Then it hit home. We are about creating zealots, and the number one way to build zealotry moments is in handling complaints, questions or frustrating issues. So actually, it seemed a logical and natural extension of what we do as a company.

We are eight months into the assignment and it is no longer an experiment. The perceptual barriers just haven’t materialized. The client is happy and we have established a working process. If you’d like to hear more about our customer service work and see the process and analytics, send us an email. We’ll be glad to give you a quick tour.
Milani Success Leads to New Account

Milani Success Leads to New Account

Our work for Milani has led Milani Cosmetics Corp. to assign their Jordana brand to GRM without a review. Initial assignments include social media and complete remake of their website. Jordana is the ‘younger sister’ to Milani and sells at both retail and online globally, targeting young women.

GRM has chronicled our ongoing work with Milani, including growth to more than 1 million social following and impressive year-over-year online sales gains.
Looking Good. In More Ways Than One.

Looking Good. In More Ways Than One.

Thanks to client, Milani Cosmetics, our female staffers’ nails have never looked better. In turn, Milani’s online results have never been better. The Milani and GRM online team have turned some impressive numbers so far this year:
  • 122% year-over-year increase in online sales
  • 35% year-over-year increase in website traffic
  • nearly 100,000 new followers in social media