Posts Tagged ‘Milani Cosmetics’

Clients vist GRM!

Clients vist GRM!

It’s always great when our clients stop by our office! As tradition, our clients from Milani Cosmetics and The Kahala Hotel & Resort, shared what they’re zealots for.  
Wearing the Client … Literally!

Wearing the Client … Literally!

We’re getting ready for Halloween for our client, Milani Cosmetics! Some of our employees were busy creating fun Halloween looks using Milani Cosmetics products for some upcoming projects. Check out the looks we came up with!  
Milani Beats COVERGIRL on Instagram

Milani Beats COVERGIRL on Instagram

Our social team for Milani Cosmetics recently passed one of the leading brands, COVERGIRL, with more than 540,000 followers on Instagram.

It’s a great accomplishment for both GRM and the client. In January of 2014, Milani had 36,000 followers on Instagram. And today? We have more followers than not only CoverGirl, but also L’Oreal Paris, Rimmel London, Clinique, e.l.f., Lancome and Smashbox. Not too shabby, if you ask us.

Not following Milani on Instagram yet? What are you waiting for?
You Can’t Spell Twitter Without “Wit”

You Can’t Spell Twitter Without “Wit”

You’ve probably heard it before—brand personality builds customer loyalty. And social media is the perfect place to let that personality shine. Social timelines are more than just a backlog of posts. Fans view social timelines like the pages of a brand diary. Within one quick scroll, customers should be able to understand the brand voice, the brand’s interests, what makes the brand tick, what the brand is most passionate about, etc.

For Milani Cosmetics, its Twitter is what transforms the brand into a person and gives it life.

Milani Cosmetics is passionate about color and affordable makeup (And not just a little makeup, but LOTS of makeup).  Any zealot for cosmetics has this same guilty pleasure, and if you can’t beat the temptation- you might as well learn to laugh at it. After all, you can’t spell Twitter without “wit.”

Take a look at a few recent tweets from Milani that use wit and relatable experiences to build a contagious brand personality.  #becontagious

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Need more inspiration? Check out the Mashable article “25 Twitter Accounts to Make You Laugh,”  and send us your funny tweets! @findingzealots

Introducing Milani’s new website.  GRM launches its most comprehensive site – yet!

Introducing Milani’s new website. GRM launches its most comprehensive site – yet!

You expect a cosmetics company to have a great look to its site. Milani Cosmetics is no exception – stunning visuals dominate. But it’s what’s underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce.  Credits go to: the internal Milani team, Team Internet Marketing, L.A. Productions, and of course GRM. Easily the most comprehensive site we’ve developed. Some highlights:
  • Clean, easy to navigate design
  • Ask a Beauty Advisor feature
  • Social integration throughout
  • Both customer and expert reviews of products
  • Italian-inspired blog
  • How-to videos
  • Full spanish site
  • Ability to create a personalized wish list
  • Always free shipping on orders over $25
  • Color combination recommendations for products
  • Custom vegan shopping experience
  • Ability to purchase e-gift cards
Milani Cosmetics was named as one of the top 20 performing beauty brands in social media from January-June 2014 by Beauty Inc. of WWD. Check out the new website at and let us know what you think.
Looking Good. In More Ways Than One.

Looking Good. In More Ways Than One.

Thanks to client, Milani Cosmetics, our female staffers’ nails have never looked better. In turn, Milani’s online results have never been better. The Milani and GRM online team have turned some impressive numbers so far this year:
  • 122% year-over-year increase in online sales
  • 35% year-over-year increase in website traffic
  • nearly 100,000 new followers in social media