“Zealotry Marketing” is about creating programs that have a primary goal of generating referral. If referral is the best indicator of long-term profitability, then it made sense to us to use that as the starting point for creating marketing programs – not merely looking at referral as an indirect end result. This has led us to a revolutionary perspective on the classic marketing principles of targeting, what is creative and how social media can be an effective touch point. And, heresy for old-school marketing types – the idea that the most effective marketing may well come from operations and service delivery.
This is the story of Zealotry Marketing. Where loyalty begins with a company exceeding a customer’s expectation. An approach that can be integrated into any company. And, doesn’t require so-called marketing pros. It does require a sensitivity and commitment to exceeding customer expectations. We believe zealotry marketing transforms the traditional loyalty equation.
What are you doing to create zealots?
It’s always great when our clients stop by our office! As tradition, our clients from Milani Cosmetics and The Kahala Hotel & Resort, shared what they’re zealots for.
“We are entering a new phase for social that sees it growing from just a “marketing” thing to something that provides value across marketing, sales, service, commerce, and more. The growing wealth of customer insights social provides is a major reason why. Today, any CRM system missing social is missing a major piece of the customer puzzle.” – Oracle.
We’re getting ready for Halloween for our client, Milani Cosmetics! Some of our employees were busy creating fun Halloween looks using Milani Cosmetics products for some upcoming projects. Check out the looks we came up with!
Inc. magazine has ranked NorSouth Constructs No. 2469 on its 34th Annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies.
Started in 1982, this prestigious list has become the hallmark of independent, entrepreneurial success. This establishes NorSouth Constructs as not only a force in the Southeast, but a national leader within the competitive and ever-changing multi-family, sustainable and conventional construction business landscape.
GRM provides PR, digital and other marketing services to this fine company. Click here
to read more on this major accomplishment!
GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
Why do you want to intern?
You’re looking for an opportunity to gain school credit?
You are seeking to get real-world experience?
You’re ready to launch your career?
You had an advertising campaigns class and really liked it?
Mom or Dad said you have to get out of the house and do something?
Those are all nice reasons. But those are not us.
We’re looking for one intern. That one
We’re about creating more zealots for our clients.
We’re zealots for our clients.
We’re zealots about our work.
Our intern? That one
A zealot. A zealot for inventing, creating, solving, satisfying and doing.
Our interns are on the firing line. No hiding here.
No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity.
We’re looking, too. For that one
Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life.
Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens.
Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work.
Guest Relations Marketing is eight years old. We’re still a kid. But we love having interns and have even hired a few of them or helped place them in great positions. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns.
Nothing fancy here. Just a great opportunity. For a great intern. Are you the one
Tell us why. Email April Voris at firstname.lastname@example.org
Primary Objectives of the Program:
Program Opportunities & Requirements:
- Provide a “real world” learning experience
- Cross-platform training & project execution
- Emphasis on social media
- Intended as major course credit/learning
- Available starting: Fall
- 30 – 35 hours per week / 90-day commitment required
- $500 stipend
Internship Program May Include:
- Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
- Develop a project essentially from start to finish, including presentation to the client
- Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
- Deep dive into social media use for marketing
- Other as approved by specific program outline
- Competitive interview process
- DISC or other profile analysis
- Educational platform that may include such topics as:
- Marketing 101: Agency vs. client-side
- How to effectively work with your clients
- Traffic, project management & time management
- Account planning & research
- Importance of great creative
- The new media frontier
- Social media training
- Effective e-Communication & database management
- Presentations, communications, and brand you
- Networking & industry event opportunities
- Mid-point and final performance review
- Demonstration of high interest/passion for advertising profession
- Good communication skills, particularly writing ability
- Flexible, team-oriented
- Advertising, marketing or related major emphasis
- Junior, senior or recent graduate
- Submit the following three items:
- Your resume
- One thing you are a Zealot for (and why)
- Best example of your writing capabilities
- Submit to April Voris: email@example.com
Millennials are capturing the talk of marketers like no generation since the Boomers. To aid in your marketing plans – or pub conversations – here are some fast facts.
Who are the Millennials? The authors widely credited with coining the term defined this generation as born from 1982 to 2004. That is a widely divergent group – today aged from 11 to 33 years old.
Why the marketing buzz? They are the largest generation in terms of size, even exceeding Baby Boomers. And, by 2018, many expect they will drive 50% of purchase decisions.
Not surprisingly, there is debate about the characteristics of this group. Their beliefs and political stance are not easily categorized or compared based on past generation definitions.
What’s NOT in debate though? This is the generation born and bred on changing technology. That one statement offers great insight and clues into understanding this generation as we will explore.
Consider one final thought: 80% of Millennials sleep with their phone.
For those who view social media as a non-core marketing function, they typically see it as soft and not driving sales. As a veteran of the ad business, social media can directly drive sales – in bunches – in the right scenario. We just completed a full year as the first social media agency of record for a major client. And the results are big.
Online sales are up more than 100% year-over-year to more than $600,000. Plus, an 88% annual increase in website traffic – one of the primary goals for GRM. The sales numbers are a direct result of building total social following from 325k to more than 720k.
These results clearly blow-up the idea that social media is soft on results. In the process of being social – sharing, engaging and liking – can transform a brand’s relationship with its zealots. And drive hard business results.
You expect a cosmetics company to have a great look to its site. Milani Cosmetics
is no exception – stunning visuals dominate. But it’s what’s underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce. Credits go to: the internal Milani team, Team Internet Marketing
, L.A. Productions,
and of course GRM
Easily the most comprehensive site we’ve developed. Some highlights:
- Clean, easy to navigate design
- Ask a Beauty Advisor feature
- Social integration throughout
- Both customer and expert reviews of products
- Italian-inspired blog
- How-to videos
- Full spanish site
- Ability to create a personalized wish list
- Always free shipping on orders over $25
- Color combination recommendations for products
- Custom vegan shopping experience
- Ability to purchase e-gift cards
Milani Cosmetics was named as one of the top 20 performing beauty brands in social media from January-June 2014 by Beauty Inc. of WWD.
Check out the new website at www.milanicosmetics.com
and let us know what you think.