Facebook live is … well, a video that is posted “live”- in real time on Facebook.
While the guests at The Kahala’s beach were likely more preoccupied with relaxing matters, viewers on Facebook apparently wanted to dream they were there. GRM’s recent video on at The Kahala drew 18,000 viewers in the first hour or so and over 33,000 viewers within a day!
GRM’s social team has increased social following for The Kahala Resort nearly 50% in our first 3 months as agency. With these panoramic vistas, that is not hard to understand.