Viral Post of the Month
It’s time for our viral post of the month and the winner this month is FODAC! A video for their FODAC delivery truck campaign reached over 22,ooo people and received over 11,000 views and the number continues to grow!
What People are Saying about the Social Bootcamp
Check out what you are missing if you haven’t sent someone from your team to the GRM / UGA Social Media Bootcamps. Yep, they are back and the dates are already set January, March and April. Our Social Media Marketing Bootcamp is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Be sure to sign up today!
The Death of Advertising? Not So Fast …
Our success in social media is due in no small way to practicing the same fundamentals used in traditional ad campaigns … and not simply pushing out ‘posts’. Content (or creative) has always mattered. Greatly. More from our friend Patrick Scullin: www.EmpatheticAdman.com
A Riveting Story … The Power of Video
Sometimes the best communications is simply letting someone tell their story. Meet Kennedy Coble, but before you press play, have the tissues ready. #Inspirational.
Viral Post of the Month: 94,416 Total Reach
When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!
From Loyalty to Zealotry
“Zealotry Marketing” is about creating programs that have a primary goal of generating referral. If referral is the best indicator of long-term profitability, then it made sense to us to use that as the starting point for creating marketing programs – not merely looking at referral as an indirect end result. This has led us to a revolutionary perspective on the classic marketing principles of targeting, what is creative and how social media can be an effective touch point. And, heresy for old-school marketing types – the idea that the most effective marketing may well come from operations and service delivery. This is the story of Zealotry Marketing. Where loyalty begins with a company exceeding a customer’s expectation. An approach that can be integrated into any company. And, doesn’t require so-called marketing pros. It does require a sensitivity and commitment to exceeding customer expectations. We believe zealotry marketing transforms the traditional loyalty equation. What are you doing to create zealots?
The Most Popular Topics on Facebook Are …
Klout notes the five most popular topics are music, television, holidays, software and religion. Consider, like any other media, that advertising is an intrusion to what the reader is really interested in. How do you become interesting? Same advertising conversation, just in a new skin.
Clients vist GRM!
It’s always great when our clients stop by our office! As tradition, our clients from Milani Cosmetics and The Kahala Hotel & Resort, shared what they’re zealots for.
Fundraising Success Through Online Promotion
CURE’s Kids conquer cancer one day at a time is a mouthful to say. But, the annual social and online promotion is having unprecedented success! In its recently completed 7th year, the program conceived and executed by GRM generated more than $350,000 through a combination of social, email and other online promotion to the tune of $350k. Learn more and join in with us at http://www.curechildhoodcancer.org/events/cures-kids-conquer-cancer/#sthash.CIuAbMCf.dpbs
Oracle: Social is Major Part of CRM
“We are entering a new phase for social that sees it growing from just a “marketing” thing to something that provides value across marketing, sales, service, commerce, and more. The growing wealth of customer insights social provides is a major reason why. Today, any CRM system missing social is missing a major piece of the customer puzzle.” – Oracle.
Wearing the Client … Literally!
We’re getting ready for Halloween for our client, Milani Cosmetics! Some of our employees were busy creating fun Halloween looks using Milani Cosmetics products for some upcoming projects. Check out the looks we came up with!
GRM Client Makes 2015 Inc. 5000
Inc. magazine has ranked NorSouth Constructs No. 2469 on its 34th Annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies. Started in 1982, this prestigious list has become the hallmark of independent, entrepreneurial success. This establishes NorSouth Constructs as not only a force in the Southeast, but a national leader within the competitive and ever-changing multi-family, sustainable and conventional construction business landscape. GRM provides PR, digital and other marketing services to this fine company. Click here to read more on this major accomplishment!
New Client: healthy mama!
GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
New Expressive Emojis Being Added to Facebook
Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here to read more.
Tips from a Marketing Intern
Our wonderful summer intern, Danielle, was a delight and a big help to us at GRM. Majoring in Advertising with a minor in Communication Studies, she learned new skills and gained experience in social media marketing to prepare her in her future endeavors. Below, she shares her experience with us. “Coming into GRM as an intern, I didn’t quite know what to expect. I hoped to build on my previous abilities in social media marketing, but I never expected to take away an entirely new skillset. Since day one, each employee at GRM has confidently thrown projects my way. Not once did I leave the office for a “coffee run” or sit in on meetings with nothing to contribute. I truly felt like an active member of the team, sharing my ideas and directly assisting others in day-to-day client planning and marketing execution. As I enter my junior year at the University of Georgia, I am proud to say that, because of GRM, I am a step ahead of my fellow advertising peers. Not many interns can say that they have managed and executed social media for several clients, assisted in the creation of a non-profit marketing plan, and performed daily website maintenance for a national organization. Thank you, GRM, for sending me into the marketing world with great confidence and a thirst to continue learning.”
Are You The Intern We’re Looking For?
Why do you want to intern? You’re looking for an opportunity to gain school credit? You are seeking to get real-world experience? You’re ready to launch your career? You had an advertising campaigns class and really liked it? Mom or Dad said you have to get out of the house and do something? Those are all nice reasons. But those are not us. We’re looking for one intern. That one. We’re about creating more zealots for our clients. We’re zealots for our clients. We’re zealots about our work. Our intern? That one? A zealot. A zealot for inventing, creating, solving, satisfying and doing. Our interns are on the firing line. No hiding here. No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity. We’re looking, too. For that one. Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life. Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens. Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work. Guest Relations Marketing is eight years old. We’re still a kid. But we love having interns and have even hired a few of them or helped place them in great positions. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns. Nothing fancy here. Just a great opportunity. For a great intern. Are you the one? Tell us why. Email April Voris at avoris@grmworks.comThe requirements: Primary Objectives of the Program:
- Provide a “real world” learning experience
- Cross-platform training & project execution
- Emphasis on social media
- Intended as major course credit/learning
- Available starting: Fall
- 30 – 35 hours per week / 90-day commitment required
- $500 stipend
- Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
- Develop a project essentially from start to finish, including presentation to the client
- Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
- Deep dive into social media use for marketing
- Other as approved by specific program outline
- Competitive interview process
- DISC or other profile analysis
- Educational platform that may include such topics as:
- Marketing 101: Agency vs. client-side
- How to effectively work with your clients
- Traffic, project management & time management
- Account planning & research
- Importance of great creative
- The new media frontier
- Social media training
- Effective e-Communication & database management
- Presentations, communications, and brand you
- Networking & industry event opportunities
- Mid-point and final performance review
- Demonstration of high interest/passion for advertising profession
- Good communication skills, particularly writing ability
- Flexible, team-oriented
- Advertising, marketing or related major emphasis
- Junior, senior or recent graduate
- Submit the following three items:
- Your resume
- One thing you are a Zealot for (and why)
- Best example of your writing capabilities
- Submit to April Voris: april@grmworks.com
New Staff Members: Virginia and Brittany
GRM growth brings good things, including two outstanding new staffers! Virginia Williams joins us as Social Media Manager. She was most recently from The Elf On The Shelf and prior to that handled digital and social marketing for Busch Gardens Williamsburg. Yes, Virginia is from Virginia. Brittany Lett joins GRM as online brand concierge. Her background in cosmetics and journalism serves her well in GRM’s expanded online role with Milani and Jordana. Brittany is a big fan of the Cleveland Cavaliers (she is from Cleveland), while Virginia is staunch supporter of the Washington Nationals. Don’t be haters, Atlanta, they are loyal to their (former) home teams.
CURE Childhood Cancer Featured in Inc. Magazine
Our client, CURE Childhood Cancer, was featured in June’s Inc. Magazine’s article, “5 Lessons Every Business Can Learn from the Non-Profit World.” One lesson we particularly delight in as the agency of record for CURE for more than 8 years is ‘invest in marketing.’ Read the story here.
We’re Hiring!
GRM is currently on the lookout to add two new members to our team:Online Brand Ambassador: a ground-level customer service position. Click here to read the full job description.
Social Media Team Member: requires 2-4 years of experience, focused on executing the daily actions of social media accounts, including managing social media advertising. Click here for the full job description.