Klout notes the five most popular topics are music, television, holidays, software and religion. Consider, like any other media, that advertising is an intrusion to what the reader is really interested in. How do you become interesting? Same advertising conversation, just in a new skin.
Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here
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We just read a very intriguing take on how traditional touchpoints (point-of-sale) are intersecting with new ones (social media). In a recent interview in Atlantic Monthly, Pinterest co-founder Evan Sharp says, “discovery is this thing that people do all the time right now in stores, in museums, in physical space. So many of our public physical spaces are organized around a collection and they are organized to help you access and browse through that collection to find the things you find meaningful. Retail is a natural fit with Pinterest… because you’re doing on Pinterest what you do in a store.” You’re browsing. And then maybe buying.
Sharp differentiates Pinterest from Google and Facebook. Google answers questions or locates information. Facebook is all about sharing your life with your friends. He says Pinterest is “about yourself… [and] it’s about the things you want in your life, the possibilities.”
Facebook has been very upfront – advertising dollars are the only way to increase reach. But CURE Childhood Cancer has something up their sleeve: a powerful group of Zealots. In an era where Facebook’s organic reach is down – FAR down – CURE’s social engagement is skyrocketing. This September, CURE saw a 296% growth in engagement over September of 2013. Take that, Facebook.