CURE’s Kids conquer cancer one day at a time is a mouthful to say.
But, the annual social and online promotion is having unprecedented success!
In its recently completed 7th year, the program conceived and executed by GRM generated more than $350,000 through a combination of social, email and other online promotion to the tune of $350k. Learn more and join in with us at http://www.curechildhoodcancer.org/events/cures-kids-conquer-cancer/#sthash.CIuAbMCf.dpbs
Our client, CURE Childhood Cancer, was featured in June’s Inc. Magazine’s article, “5 Lessons Every Business Can Learn from the Non-Profit World.” One lesson we particularly delight in as the agency of record for CURE for more than 8 years is ‘invest in marketing.’ Read the story here.
Facebook has been very upfront – advertising dollars are the only way to increase reach. But CURE Childhood Cancer has something up their sleeve: a powerful group of Zealots. In an era where Facebook’s organic reach is down – FAR down – CURE’s social engagement is skyrocketing. This September, CURE saw a 296% growth in engagement over September of 2013. Take that, Facebook.
It is a great time to be in the creative business. With just a digital camera and a post on a social media site, you are on your way. Of course, the holy trinity of creativity still applies: make it relevant, distinctive and interesting. Do that and you may create your own ‘media.’
This post used child labor (my niece), used markers, new poster board and about 30 minutes of time. The post generated 3,700 shares. Pew Research Center estimates the average number of friends by Facebook users is 338. Do the math – this post potentially generated 1,250,600 viewers. Compare that to CNN primetime that reaches 456,000. CNN commericals can run up to $30,000 per 30-second spot.
Still wonder why companies are running to social media?
Transformed this fledging organization – CURE Childhood Cancer – into the look of a leader. The results: from 5,000 to 110,000 followers and from $850k to more than $4 million in donations annually. Gained the attention of supporters, key bloggers, the media and yes, key donors.
Kristin Connor, Executive Director: “SOOOOO much credit has to be given to the incredible marketing effort we have staged with GRM… you HAVE to feel proud. Your work is making SUCH a difference in the lives of many.”
Humbled, that is all.