Posts Tagged ‘Communication’

Six Trends Impacting Hospitality & Travel in May

Six quick bullet points to accelerate your short-term planning.  After all, it seems all we do is continually revamp plans and communications by the day …

  1. Back to basics: people will be returning to what is already familiar to them – one less point of discomfort or uncertainty

  2. More limited destination promotion: DMOs have lost funding and many have put advertising on hold; opportunity to get out in front for destination-driven brands

  3. Local community impact: taking into account the effect and perception on the local community is imperative. Not stepping out carefully and with sensitivity to ‘locals’ will invite a quick and vehement reprisal.  Engaging locals is a major opportunity through social media.

  4. Environment will matter: not simply solving government guidelines is enough; properties will need to ‘show’ how people are being separated and cared for; how facilities are being properly sanitized.

  5. Pent up demand for escape: There is a polarization among consumers.  A significant segment of travelers will bolt out of the house for a ‘getaway’ as soon as offered. Location and travel distance/mode likely will shape their decision more than price. 

  6. Near-term, most travelers are likely to avoid large cities and crowds: okay, probably obvious. But your guests will likely have to work through the travel maze of airports or other places with groups of people to reach your property, regardless of the relative isolation you may offer. Consider how you can help them navigate the process from door to door.

Happy to brainstorm with you further!

New Expressive Emojis Being Added to Facebook

New Expressive Emojis Being Added to Facebook

Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here to read more.
Unexpected Delights.  The Missing Element with Most Loyalty Programs.

Unexpected Delights. The Missing Element with Most Loyalty Programs.

Providing variable rewards is the secret of habit-forming products, reports The Economist (1/3/15). “That is why the number of monsters one has to vanquish in order to reach the next level in a game often varies.”

This is nothing new: “BF Skinner, the father of ‘radical behaviorism‘ … found that training subjects by rewarding them in variable, unpredictable ways works best.” However, the concept figures more prominently than ever in the digital age and the “intense competition … to monopolize people’s attention.”

Unexpected delights or unpredictable rewards provide a more authentic way to reinforce loyalty than traditional and tired “when you buy X, we provide Y.” They also disproportionately lead to greater referral in our experience. Of course, it requires a more personalized form of communications.