Posts Tagged ‘branding’

Join GRM for our Social Media Bootcamp!

Join GRM for our Social Media Bootcamp!

Make sure you join us for our social media bootcamp! We’ll be providing a informational and hands-on similar on how social media marketing can be used for businesses, for your job, and even for career advancement. This year, we will be in Athens for the first time on October 27 and 28 and in Buckhead on November 18. Sign up today to reserve your spot!
Social Media Analytics Made Easier

Social Media Analytics Made Easier

At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency. Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day. However, beautiful photos and witty tweets can only take a brand so far. Which is exactly why we are putting the most emphasis on the last point made above. Strategic insight has become the core of everything that we do at GRM. Enter: Simply Measured. At the beginning of the year, we began using the social analytics solution to help us bring each of our clients to the next level. It’s about making informed decisions, which allow us to provide exceptional results.   Here are a few of the reasons why we have started using Simply Measured:  
  1. It allows us to analyze our brands paid, owned, and earned activity from all of their social networks. We now have a greater ability to discover and communicate meaningful patterns from social data – giving GRM, and our clients, the opportunity to grow and develop their programs.
  2. It has become our full suite analytics arm that helps us research conversations, competitors, and audience across all social networks.
  3. It quickly highlights the impact of brand activities, as well as helping us see, share, and optimize real business outcomes for our clients.
  By providing a complete social analytics suite and process, we are able to better understand the impact of our social strategies. Simply put, Simply Measured gives us access to information, analysis, and insight necessary to plan our clients’ strategies, measure their performance, optimize their tactics, and tie social activity to larger business outcomes.   Now, that, is an exciting tool.  
What People are Saying about the Social Bootcamp

What People are Saying about the Social Bootcamp

Check out what you are missing if you haven’t sent someone from your team to the GRM / UGA Social Media Bootcamps. Yep, they are back and the dates are already set January, March and April. Our Social Media Marketing Bootcamp is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Be sure to sign up today!
Fundraising Success Through Online Promotion

Fundraising Success Through Online Promotion

CURE’s Kids conquer cancer one day at a time is a mouthful to say. But, the annual social and online promotion is having unprecedented success! In its recently completed 7th year, the program conceived and executed by GRM generated more than $350,000 through a combination of social, email and other online promotion to the tune of $350k. Learn more and join in with us at http://www.curechildhoodcancer.org/events/cures-kids-conquer-cancer/#sthash.CIuAbMCf.dpbs
Oracle: Social is Major Part of CRM

Oracle: Social is Major Part of CRM

“We are entering a new phase for social that sees it growing from just a “marketing” thing to something that provides value across marketing, sales, service, commerce, and more. The growing wealth of customer insights social provides is a major reason why. Today, any CRM system missing social is missing a major piece of the customer puzzle.” – Oracle.
Wearing the Client … Literally!

Wearing the Client … Literally!

We’re getting ready for Halloween for our client, Milani Cosmetics! Some of our employees were busy creating fun Halloween looks using Milani Cosmetics products for some upcoming projects. Check out the looks we came up with!  
New Client: healthy mama!

New Client: healthy mama!

GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
Are You The Intern We’re Looking For?

Are You The Intern We’re Looking For?

Why do you want to intern? You’re looking for an opportunity to gain school credit? You are seeking to get real-world experience? You’re ready to launch your career? You had an advertising campaigns class and really liked it? Mom or Dad said you have to get out of the house and do something? Those are all nice reasons. But those are not us. We’re looking for one intern. That one. We’re about creating more zealots for our clients. We’re zealots for our clients. We’re zealots about our work. Our intern? That one? A zealot. A zealot for inventing, creating, solving, satisfying and doing. Our interns are on the firing line.  No hiding here. No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity. We’re looking, too. For that one. Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life. Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens. Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work. Guest Relations Marketing is eight years old. We’re still a kid. But we love having interns and have even hired a few of them or helped place them in great positions. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns. Nothing fancy here. Just a great opportunity. For a great intern. Are you the one? Tell us why. Email April Voris at avoris@grmworks.com  

The requirements: Primary Objectives of the Program:
  • Provide a “real world” learning experience
  • Cross-platform training & project execution
  • Emphasis on social media
  Program Opportunities & Requirements:
  • Intended as major course credit/learning
  • Available starting:  Fall
  • 30 – 35 hours per week / 90-day commitment required
  • $500 stipend
  Basic Duties:
  • Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
  • Develop a project essentially from start to finish, including presentation to the client
  • Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
  • Deep dive into social media use for marketing
  • Other as approved by specific program outline
  Internship Program May Include:
  • Competitive interview process
  • DISC or other profile analysis
  • Educational platform that may include such topics as:
  • Marketing 101: Agency vs. client-side
  • How to effectively work with your clients
  • Traffic, project management & time management
  • Account planning & research
  • Importance of great creative
  • The new media frontier
  • Social media training
  • Effective e-Communication & database management
  • Presentations, communications, and brand you
  • Networking & industry event opportunities
  • Mid-point and final performance review
  Qualifications:
  • Demonstration of high interest/passion for advertising profession
  • Good communication skills, particularly writing ability
  • Flexible, team-oriented
  • Advertising, marketing or related major emphasis
  • Junior, senior or recent graduate
  Program Contact:
  • Submit the following three items:
  • Your resume
  • One thing you are a Zealot for (and why)
  • Best example of your writing capabilities
  • Submit to April Voris: april@grmworks.com
 
Bad Point of Sale?

Bad Point of Sale?

A New Financial Client Selects GRM

A New Financial Client Selects GRM

GRM becomes the first agency for Melius. Melius has a counter-intutive strategy: target those beginning their personal financial planning and offer a program to them that is simple, easy to execute and devoid of the typical financial jargon. Oh, and it’s free to consumers. Direct mail to trade and online media will play an important part of the introduction of Melius.
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