Posts Tagged ‘Advertising’

Getting the Loyalty Idea Right

Getting the Loyalty Idea Right

Got room in your wallet for another ‘rewards’ card? Didn’t think so. In the age of smart databases, why should it be incumbent on you as the customer to keep up with a reward card, punch card or remember a membership number? Tracking past purchases should be a no-brainer.   And, so it is for Advance Auto Parts. To differentiate their loyalty program, they have shifted much of the ‘loyalty program’ responsibility from the customer to the company. They promote it as “no cards, no points, no nonsense.”
The Death of Advertising? Not So Fast …

The Death of Advertising? Not So Fast …

Our success in social media is due in no small way to practicing the same fundamentals used in traditional ad campaigns … and not simply pushing out ‘posts’. Content (or creative) has always mattered. Greatly. More from our friend Patrick Scullin: www.EmpatheticAdman.com
John Adams on the Change in Advertising

John Adams on the Change in Advertising

The Martin Agency is the rare agency that has maintained top drawer excellence and culture for several decades. So, worth noting recent quotes in Ad Age from their chairman, John Adams. “Ever since advertising was invented, its job was one of presentation. But with digital, it’s all about starting a conversation. You’ve got to be prepared to join the conversation and to think about yourself as a participant in the conversation not only as the presenter of the brand. It’s a different mindset.” Wisdom from an accomplished veteran.