Social Media Marketing Bootcamp to Return Fall 2016

Social Media Bootcamp Blog If you’ve missed our Social Media Marketing Bootcamp, fear no more, because it will be returning this Fall!

This Fall, learn everything you need to know about social media marketing in a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn.

Specific dates and registration coming soon!

Social Media Analytics Made Easier

At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency. Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day. However, beautiful photos and witty tweets can only take a brand so far. Which is exactly why we are putting the most emphasis on the last point made above. Strategic insight has become the core of everything that we do at GRM. Enter: Simply Measured. At the beginning of the year, we began using the social analytics solution to help us bring each of our clients to the next level. It’s about making informed decisions, which allow us to provide exceptional results.   Here are a few of the reasons why we have started using Simply Measured:  
  1. It allows us to analyze our brands paid, owned, and earned activity from all of their social networks. We now have a greater ability to discover and communicate meaningful patterns from social data – giving GRM, and our clients, the opportunity to grow and develop their programs.
  2. It has become our full suite analytics arm that helps us research conversations, competitors, and audience across all social networks.
  3. It quickly highlights the impact of brand activities, as well as helping us see, share, and optimize real business outcomes for our clients.
  By providing a complete social analytics suite and process, we are able to better understand the impact of our social strategies. Simply put, Simply Measured gives us access to information, analysis, and insight necessary to plan our clients’ strategies, measure their performance, optimize their tactics, and tie social activity to larger business outcomes.   Now, that, is an exciting tool.  

Social Media Highlights: Georgia Power

We have learned that sharing real-life facts of EV drivers are popular amongst our EV Facebook audience. Users that are on the fence about driving an EV can hear first-hand from their personal experiences, enticing them to learn more. When it comes to electric vehicles, we never want to communicate like car salesmen to encourage a sale but instead highlight the benefits and improvements that driving an EV adds to the average user’s life.
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