Budgeting for Social Media

Currently, social media typically runs in the 8 - 12% range of major marketer budgets. However, CMOSurvey forecasts that percentage to increase to more than 21% of total budgets in the next 5 years. While social is their choice for most 'engaging media,' CMOs also report social is poorly integrated into the overall marketing effort. GRM's approach is to apply fundamentals of target research and brand content development to solve this dilemma.

Social Engagement Skyrockets

Facebook has been very upfront - advertising dollars are the only way to increase reach. But CURE Childhood Cancer has something up their sleeve: a powerful group of Zealots. In an era where Facebook's organic reach is down - FAR down - CURE's social engagement is skyrocketing. This September, CURE saw a 296% growth in engagement over September of 2013. Take that, Facebook.

Why Creativity Matters. Especially Today.

It is a great time to be in the creative business. With just a digital camera and a post on a social media site, you are on your way. Of course, the holy trinity of creativity still applies: make it relevant, distinctive and interesting. Do that and you may create your own 'media.' This post used child labor (my niece), used markers, new poster board and about 30 minutes of time. The post generated 3,700 shares. Pew Research Center estimates the average number of friends by Facebook users is 338. Do the math - this post potentially generated 1,250,600 viewers. Compare that to CNN primetime that reaches 456,000.  CNN commericals can run up to $30,000 per 30-second spot. Still wonder why companies are running to social media?
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