(You can do more than you think.)
With each downturn, marketing frequently is one of the first budget cuts. In this unprecedented period, there are valid reasons for some companies to draw back. But, often that is the reactionary move and maybe a better response is to challenge the thinking to what CAN be done. Some revenue is better than none and continued brand presence and operational consistency will hasten the return of guests.
With that in mind, here are six ways to build confidence and short-term revenue.
All these can be subtly visual demonstrated and shared in social media posts.
Examples: The Cloister at Sea Island, offering a $299 room rate with a $200 room credit.
Southwest Airlines just announced $49 fares with no fare higher than $199. Those kind of deals are using rate to get those on the fence to make a decision.
If you are silently on the sidelines, what is your shot at them? Likely not much because a competitor is trying. Bigger picture: much of marketing is a cumulative effect. So the efforts you make today will hasten your business – and market share – when restrictions and concerns ease. Build for a faster recovery! Front load your efforts for the rest of the year.