We have learned that sharing real-life facts of EV drivers are popular amongst our EV Facebook audience. Users that are on the fence about driving an EV can hear first-hand from their personal experiences, enticing them to learn more. When it comes to electric vehicles, we never want to communicate like car salesmen to encourage a sale but instead highlight the benefits and improvements that driving an EV adds to the average user’s life.
Got room in your wallet for another ‘rewards’ card? Didn’t think so. In the age of smart databases, why should it be incumbent on you as the customer to keep up with a reward card, punch card or remember a membership number? Tracking past purchases should be a no-brainer.
And, so it is for Advance Auto Parts. To differentiate their loyalty program, they have shifted much of the ‘loyalty program’ responsibility from the customer to the company. They promote it as “no cards, no points, no nonsense.”
Sometimes the best communications is simply letting someone tell their story. Meet Kennedy Coble, but before you press play, have the tissues ready. #Inspirational.