Referred Brands = Greater Profitability
Great branding is about understanding who are the likely zealots, what are the passion points your brand can deliver to and what is the language and promotions that generate action … and referral. The “magic” is a mix of art, insight and a lot of creative sweat and persistence.
Well-defined Zealotry brands deliver 18% greater productivity. Zealotry brands deliver 12% greater profitability.
If you are not making a passionate connection with your brand, then perhaps a Zealotry Workshop session is in order!