GRM is about building referral.

Harvard Business Review concluded: “The #1 indicator of long-term brand profitability: the likelihood of customers to refer that brand to their friends.”

“You are quite correct…most all business today is conducted on a short term basis. The most successful will be run from a long term perspective, but many public & LB organizations will never permit that. I can appreciate the learning. It does require a long term plan and the discipline of sticking with the plan.”
Doug Ivester, retired Chairman, Coca-Cola Company
How To Pivot In The Pandemic

Video Facebook now sees 8 billion average daily video views from 500 million users US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices What next? TikTok has over 1.5 billion users GO LIVE!! Social Customer Service Treat messaging like live-chat Engage and respond in a timely fashion Customers want […]

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Six Trends Impacting Hospitality & Travel in May

Six quick bullet points to accelerate your short-term planning.  After all, it seems all we do is continually revamp plans and communications by the day … Back to basics: people will be returning to what is already familiar to them – one less point of discomfort or uncertainty More limited destination promotion: DMOs have lost […]

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Six Things You Can Do Right Now to Encourage Guest Visits.

(You can do more than you think.) With each downturn, marketing frequently is one of the first budget cuts.  In this unprecedented period, there are valid reasons for some companies to draw back.  But, often that is the reactionary move and maybe a better response is to challenge the thinking to what CAN be done.  […]

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