GRM is about building referral.

Harvard Business Review concluded: “The #1 indicator of long-term brand profitability: the likelihood of customers to refer that brand to their friends.”

“You are quite correct…most all business today is conducted on a short term basis. The most successful will be run from a long term perspective, but many public & LB organizations will never permit that. I can appreciate the learning. It does require a long term plan and the discipline of sticking with the plan.”
Doug Ivester, retired Chairman, Coca-Cola Company
Your Visibility on LinkedIn Just Received a “Boost.”

B2B advertisers now have a new social advertising option through LinkedIn.  LinkedIn announced the introduction of boosting posts or events directly from your feed.  There are conditions as noted below, but this is potentially a major opportunity to get at hard-to-reach business audiences. Similar to other social advertising, you will be able to choose a […]

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How Valuable is Social Media, Really?

When it comes to creating a successful social media program, three core issues need to play together:  build following; create engagement; sales action.  What drives this?  Content. Great content is not simply posting or promoting a product. It’s really knowing the target (down to stereotyping an individual person). It is also constantly refining and adjusting […]

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How To Get The Most Out Of Your Instagram Stories

Let’s talk about Instagram Stories. Stories are seriously such an easy tool to use to connect to and grow your followers in a creative and personal way. Even though Reels is now the king of content, Instagram stories should not be left by the wayside. With more than one billion users, you may as well […]

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