Zealotry Blog Vol. 1.2

What is Your Greatest Point of Pain? A survey of marketing pros by Reveries magazine a few years back remains timely. Three significant “points of pain” emerged: You. The biggest reported “pain” was someone else, either a client or an agency person. More than 80 respondents identified someone else as their biggest pain; either not […]

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Quarterly Musings on Social Media

“Let’s have the receptionist handle the social media.” … said no CEO that answers to a board. While that company wastes the most efficient media and the engagement opportunity with fans, their competitors are treating social media as seriously (and correctly) as other advertising. Regain your competitive balance, hire an expert to handle your social media. […]

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Are You Really Creating Loyal Customers? There is lots of marketing talk related to loyalty, customer retention and how to leverage digital media for fantastic results.  But, the reality: most loyalty and traditional frequency programs have dubious payouts. They may trigger initial response and traffic, but most fall woefully short when analyzed against the real […]

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