Six Trends Impacting Hospitality & Travel in May

Six quick bullet points to accelerate your short-term planning.  After all, it seems all we do is continually revamp plans and communications by the day … Back to basics: people will be returning to what is already familiar to them – one less point of discomfort or uncertainty More limited destination promotion: DMOs have lost […]

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Six Things You Can Do Right Now to Encourage Guest Visits.

(You can do more than you think.) With each downturn, marketing frequently is one of the first budget cuts.  In this unprecedented period, there are valid reasons for some companies to draw back.  But, often that is the reactionary move and maybe a better response is to challenge the thinking to what CAN be done.  […]

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Zealotry Blog Vol. 1.2

What is Your Greatest Point of Pain? A survey of marketing pros by Reveries magazine a few years back remains timely. Three significant “points of pain” emerged: You. The biggest reported “pain” was someone else, either a client or an agency person. More than 80 respondents identified someone else as their biggest pain; either not […]

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