Quarterly Musings on Social Media

“Let’s have the receptionist handle the social media.” … said no CEO that answers to a board. While that company wastes the most efficient media and the engagement opportunity with fans, their competitors are treating social media as seriously (and correctly) as other advertising. Regain your competitive balance, hire an expert to handle your social media. […]

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Are You Really Creating Loyal Customers? There is lots of marketing talk related to loyalty, customer retention and how to leverage digital media for fantastic results.  But, the reality: most loyalty and traditional frequency programs have dubious payouts. They may trigger initial response and traffic, but most fall woefully short when analyzed against the real […]

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Facebook Changes

Does it Change the World as We Know It? A few takes to hopefully provide some equilibrium from the latest Facebook announcement. Facebook has been making changes consistently over the years. This is merely the latest. And it’s very unlikely that it will be the last from them. Because now that Facebook has virtually saturated […]

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