Who We Are
What We Do
How To Pivot In The Pandemic
Facebook now sees
8 billion average daily video views
from 500 million users
US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
What next? TikTok has over 1.5 billion users
Social Customer Service
Treat messaging like live-chat
Engage and respond in a timely fashion
Customers want to communicate with companies over the same familiar channels they use to talk with family and friends
56% of consumers have used a messaging channel to engage with a brand before
71% of those customers expect brands to offer customer engagement over messaging channels
96% of respondents say a good customer experience over messaging channels is at least somewhat important to their brand loyalty
Groups and Brand Pages
Connect with your zealots, your ambassadors!
Insider look, entice them to be your mouthpiece!
Provide tools and templates
Ask questions and LISTEN!
Use the Questions sticker to find out what people want to hear from you during this time
Provide daily reflections and tips for customers
Create a Highlight of your COVID-19 updates
Create a Highlight featuring your most relevant products to make it easy for people to reference and find the things they need right now
Create fun challenges for people to reshare in their stories and @ their friends
Dynamic Social Advertising
Go beyond boosted posts
Using ads to build your email database
Make sure you have Facebook Business Manager
Ads are the BEST way to reach a targeted group – your potential customers!
UGC – Involve Your Customers
Show vibrancy with real people in your community
Potential buyers want to relate to the current homeowners.
Testimonials are key!
Don’t go dark – PIVOT!
Meet your customers where they are
Your community is home, communicating to others through the internet and seeking out information
Virtually bring customers to you through video