Non Profit University Social Media Series


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Date/Time
Date(s) - 22/04/2020 - 12/05/2020
9:00 am - 12:30 pm

Location
Georgia Center for Nonprofits

Category(ies)


Certificate of Non Profit Social Media.

Social media is an essential piece of the marketing and communications puzzle – and it means more than keeping a few accounts open just to promote your special events.

In this four part certificate series, you’ll rapidly advance your understanding of social media practices for nonprofits, building a broad foundation and focused expertise in topics like advertising and analytics. Each course will feature tools and tips which you can apply immediately.

This series is for anyone new to social media, and those currently active but still seeking the strategy and approach to be effective.

Due to COVID-19 safety precautions, this series will be offered online via Zoom. Registrants will be emailed the day before their class with detailed instructions and the Zoom meeting link. Please note the time for the Zoom classes will be provided in the email.

GCN is actively monitoring information from the CDC and health department and we understand that the situation is fluid, so we plan to be in contact with any changes.

KEY CONCEPTS

  • Best practices for the most popular, nonprofit-relevant social media platforms
  • Social media planning that aligns with your organization’s strategic plan, operating plan, and departmental calendars (development, communications, marketing, etc.)
  • Advertising practices that maximize your reach and return
  • How to identify, hone, and deploy your voice and brand
  • How to understand analytics and use them to improve
  • The social media ROI: Making the strategic case to leadership, board, and other internal audiences

AUDIENCE

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers

For more information and registration click here.