Target Insights = Competitive Edge
While we are trained and experienced in a variety of techniques, research is ultimately a means to an end. We seek to discover the emotive chord that differentiates great work from the pack. We gain terrific insights into language, touchpoints and promotional ideas, but the primary value of any creative research is to form a basis that differentiates and motivates your zealots.
Or, to cut to the chase: our research makes subsequent work better. Guaranteed.
We conduct this work as a preamble to rebranding campaigns or as a stand-alone assignment.