GRM has been making a lot of changes to accompany our fast-paced growth. We have done something we’ve never done before: hire our very own in-house copywriter!
Please join us in welcoming our new zealot, Julia Repisky! Julia is a zealot for video games, dogs, a lot of cardio, and a good book. She loves all things digital, and of course, has a passion for writing.
Julia graduated from the University of Georgia with two bachelor degrees in English and Advertising. Her background in both writing and marketing is the perfect fit, as she utilizes her skills to create original and creative copy for our clients’ social posts, blogs, and more. Her experience in social media marketing extends beyond copywriting, as she she has managed accounts for clients such as Papa John’s, Wing Zone, local restaurants, car washes, and more.
Julia works hand-in-hand with the GRM team to produce original content in the most efficient way, while aligning with each of our clients’ specific needs. We are excited to have our very own copywriter who can devote her undivided attention to creating nothing but the best for our clients.
This is nothing new: “BF Skinner, the father of ‘radical behaviorism‘ … found that training subjects by rewarding them in variable, unpredictable ways works best.” However, the concept figures more prominently than ever in the digital age and the “intense competition … to monopolize people’s attention.”
Unexpected delights or unpredictable rewards provide a more authentic way to reinforce loyalty than traditional and tired “when you buy X, we provide Y.” They also disproportionately lead to greater referral in our experience. Of course, it requires a more personalized form of communications.
Click here to read the article.
Maybe it’s the personal connection, the storytelling aspect or the fact that video is a memorable platform that viewers can recreate, enjoy and share. We tend to think all three and then some. And the “some” part is where your ability to connect the brand personality, the end goal (donations, brand visibility, etc.) and the target audience comes into play.
As marketers, it’s natural to try to crack the code to the viral video. In a perfect world there would be an exact formula, but the exciting part is- there isn’t one. Whether humorous, heartfelt or musical, viral videos are authentic, shareable and hold meaning.
Here are examples of a few videos that have gone viral for two very different reasons. Watch these great videos to kick off the year of video marketing (and dance a little while your at it).
High School Teacher recreates “Uptown Funk” music video: “This is a great example of how a bunch of technology students let go of their fears, trusted their teacher and got down to Uptown Funk!!!,” the Youtube caption reads.
Zach Sobiech Leaves Behind Legacy Through Song, “Clouds”: A boy battling cancer uses his musical talents to cope with his diagnosis and continue living his life through song. Zach died of osteosarcoma on May 20, 2013 at just 18 years old.