Facebook has been very upfront – advertising dollars are the only way to increase reach. But CURE Childhood Cancer has something up their sleeve: a powerful group of Zealots. In an era where Facebook’s organic reach is down – FAR down – CURE’s social engagement is skyrocketing. This September, CURE saw a 296% growth in engagement over September of 2013. Take that, Facebook.
It is a great time to be in the creative business. With just a digital camera and a post on a social media site, you are on your way. Of course, the holy trinity of creativity still applies: make it relevant, distinctive and interesting. Do that and you may create your own ‘media.’
This post used child labor (my niece), used markers, new poster board and about 30 minutes of time. The post generated 3,700 shares. Pew Research Center estimates the average number of friends by Facebook users is 338. Do the math – this post potentially generated 1,250,600 viewers. Compare that to CNN primetime that reaches 456,000. CNN commericals can run up to $30,000 per 30-second spot.
Still wonder why companies are running to social media?
GRM’s social media work for Milani Cosmetics
continues to pay dividends. Tribe Dynamics listed Milani as the number 8 cosmetic brand in social influence and earned media value. For July, Milani earned $4.9 million in media value and beat out Covergirl, among others.
“Milani Cosmetics’ presence in Tribe’s July Top 10 was not an accident. The brand excelled… at targeting some of the more influential color make-up ambassadors. These type of ambassador programs are attractive to marketers looking to maximize earned media at minimal cost,” said Tribe. “The genuine excitement present in these posts is relatable, and gives consumers a sense of comfort and reassurance attached to their perception of the brand. From authencity comes trust, and finally loyalty and advocacy.”
Tribe Dynamics’ proprietary data and digital expertise are featured on an ongoing basis by Beauty Inc of WWD.
We’ve seen several companies decide to not jump into the social media arena … because of fear.
One fear we’ve heard is that regular participation in social media will lead to increased scrutiny and negative feedback or reviews.
In fact, just the opposite is true.
A good synopsis of how to approach reviews, courtesy of The Hartford small business group: http://bit.ly/1pI4lFX
If your online sales or donations trend line doesn’t make the ‘hockey stick’ shape that CURE Childhood Cancer has garnered, then perhaps you need to rethink some things. And have a conversation with Sarah Scott, GRM’s Manager of Online Marketing.
Excellent customer service is memorable. One of our team member’s so-so Yelp review of an Atlanta-area restaurant resulted in a quick, personal, and non-defensive response directly from the owner. A response that challenged her to a “redo.” Now THIS is how you handle customer service. We’ve taken note.
Thanks to client, Milani Cosmetics, our female staffers’ nails have never looked better. In turn, Milani’s online results have never been better. The Milani and GRM online team have turned some impressive numbers so far this year:
- 122% year-over-year increase in online sales
- 35% year-over-year increase in website traffic
- nearly 100,000 new followers in social media
Swoozie’s has largely restaged their business from traditional retail to online, with social media the primary driver. Two straight years approaching 60% year-over-year increase in online sales. Hm. How’s that social media working for you?
The key to building followers? #brandengagement
People get excited about cars, not always so much about the dealer. Our team has helped Allan Vigil Dealerships
gain a top following among Ford and Lincoln dealers in the region. Our hospitality background attracted them. Their integrity and desire to do business differently than other dealers interested us. Sales are up. So is our passion for the Vigil family.