GRM’s social team has increased social following for The Kahala Resort nearly 50% in our first 3 months as agency. With these panoramic vistas, that is not hard to understand.
The Martin Agency is the rare agency that has maintained top drawer excellence and culture for several decades. So, worth noting recent quotes in Ad Age from their chairman, John Adams. “Ever since advertising was invented, its job was one of presentation. But with digital, it’s all about starting a conversation. You’ve got to be prepared to join the conversation and to think about yourself as a participant in the conversation not only as the presenter of the brand. It’s a different mindset.”
Wisdom from an accomplished veteran.
GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here
to read more.
Our wonderful summer intern, Danielle, was a delight and a big help to us at GRM. Majoring in Advertising with a minor in Communication Studies, she learned new skills and gained experience in social media marketing to prepare her in her future endeavors. Below, she shares her experience with us.
“Coming into GRM as an intern, I didn’t quite know what to expect. I hoped to build on my previous abilities in social media marketing, but I never expected to take away an entirely new skillset. Since day one, each employee at GRM has confidently thrown projects my way. Not once did I leave the office for a “coffee run” or sit in on meetings with nothing to contribute. I truly felt like an active member of the team, sharing my ideas and directly assisting others in day-to-day client planning and marketing execution. As I enter my junior year at the University of Georgia, I am proud to say that, because of GRM, I am a step ahead of my fellow advertising peers. Not many interns can say that they have managed and executed social media for several clients, assisted in the creation of a non-profit marketing plan, and performed daily website maintenance for a national organization. Thank you, GRM, for sending me into the marketing world with great confidence and a thirst to continue learning.”
There are road trips … and then there are airplane rides. In this case, just outside Honolulu, Hawaii is The Kahala Hotel & Resort
, our new client. Our social leaders have already visited to get a head start on a new social media program. And, to of course, properly understand and experience ‘the product.’ Not bad for a business trip, right?
We look forward to working with the client team is putting The Kahala back atop the list of top luxury destination resorts.
Our social team for Milani Cosmetics
recently passed one of the leading brands, COVERGIRL, with more than 540,000 followers on Instagram
It’s a great accomplishment for both GRM and the client. In January of 2014, Milani had 36,000 followers on Instagram. And today? We have more followers than not only CoverGirl, but also L’Oreal Paris, Rimmel London, Clinique, e.l.f., Lancome and Smashbox. Not too shabby, if you ask us.
Not following Milani on Instagram yet? What are you waiting for
GRM gets quite a few inquiries about social media. (Yes, we love referrals).
Often, the questions relate to how social should be budgeted – what should be eliminated from the marketing program to make way for social. As chart from dailytekk.com confirms, social has very real value in the ad marketplace.
Some facts to consider:
1. Social media is a reach vehicle at $5-7 cost per thousand, but not incredibly more efficient than good ad campaigns at some scale.
2. Social media posts are considered more credible than other forms of advertising.
3. Due to the very nature of the medium, social sites offer a tremendous pass-along value simply not there in other media.
4. Social sites offer the opportunity to test multiple messages, visuals and promotional concepts at no or little cost. With a very fast read on response.
5. Social media is measurable at a similar scale of syndicated media.
Great creative has always been about uncovering and amplifying the emotive reasons to consider a brand.
Emotional benefits build value and are far more ‘brandable’ than typical product attributes.
Now, comes a study that says emotional headlines get shared more. Surprised?
Click here to read more!